<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fa70bde1d583e7d1f6e644_science-council-x-optix-banner-68c81aea42759983066743.jpeg" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>News</span> <h1 class="gn-title"><em>Pitch Win:</em> The Science Council Appoints Optix Solutions for Technical Pathways Awareness Campaign</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>1 January 2025</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal">The Science Council has appointed Optix Solutions to deliver a national campaign promoting apprenticeships and T Levels across the science and healthcare sectors.</p> <h2 class="gn-reveal">The Search</h2> <p class="gn-reveal">With a unique brief spanning multiple stakeholders, students, parents, and professionals, The Science Council required a strategic partner to support digital activation, content creation, and paid campaign management. Key outcomes included raising awareness of science-related apprenticeships and T Levels, as well as increasing sign-ups to the organisation's professional registration pathways.</p> <p class="gn-reveal">The GO Network led a structured process focused on agencies with experience in education, youth engagement, and performance-led digital strategy.</p> <blockquote class="gn-blockquote gn-reveal">"This campaign is an opportunity to shift the perception of science-based technical careers and we needed a partner who understood both the message and the mission. The GO Network gave us confidence throughout the process and introduced a shortlist that really aligned with our goals. Optix Solutions brought energy, relevance, and a real clarity of thought."<cite>Dan Sumners · Head of Policy and Engagement, The Science Council</cite></blockquote> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb0361f08efe9336ce101_69fcb036341e22c6faa8ef83_about-us-68c3ebda33fc3649011031.jpeg" alt="The Science Council and Optix Solutions appointment"></div> <figcaption>The Science Council appointed Optix Solutions following a structured search process led by The GO Network.</figcaption> </figure> <h2 class="gn-reveal">The Appointment</h2> <p class="gn-reveal"><strong>Optix Solutions</strong>, a strategic digital marketing agency based in Exeter, will now lead creative and delivery of the Technical Pathways campaign across 2024. The brief includes paid social activation, influencer engagement, content production (infographics, animations, video), and ongoing performance analysis.</p> <p class="gn-reveal">The campaign will target Year 11 students, parents, and recent apprentices to raise awareness of science and healthcare T Levels and promote the benefits of professional registration for science technicians.</p> <aside class="gn-quote gn-reveal"><q>This was a purpose-led, insight-driven campaign with a very real-world impact.</q><cite>Matt Delooze · Brand Partnerships Manager, The GO Network</cite></aside> </div></div>