<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fa70bcaedc8561ecb0971e_talktalkbusiness-x-athlon-banner-686aa2211675d303482452.jpeg" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>News</span> <h1 class="gn-title"><em>Pitch Win:</em> TalkTalk Business Appoints Athlon to Lead Website UX Overhaul</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>17 June 2025</span> <span class="pip"></span> <span>2 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal">Leading connectivity and telecoms provider, TalkTalk Business has appointed digital experience agency Athlon to lead the UX overhaul of their website, following a competitive pitch process.</p> <h2 class="gn-reveal">The Search</h2> <p class="gn-reveal">On the process, <strong>Daniel Greenall</strong>, Marketing Director at <strong>TalkTalk Business</strong>, commented:</p> <blockquote class="gn-blockquote gn-reveal">"TTB have a good roster of marketing agencies, but we wanted an agency who live and breathe UX. Using The GO Network was the obvious option for us to get quality matches for our brief. The GO Network helped us structure a comprehensive brief that allowed them to present us with a thoughtfully composed long list of agencies. From there, we were able to select a strong shortlist for pitching. The quality of the process and the strong agency match to brief meant that we ultimately had a difficult decision to make owing to the high standard of pitches on show."<cite>Daniel Greenall · Marketing Director, TalkTalk Business</cite></blockquote> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb0371f08efe9336ce194_69fcb037b4586f0fda5a88fe_retail-lp-hero-desktop-jpg-689281792d242282608063.webp" alt="TalkTalk Business website UX overhaul"></div> <figcaption>TalkTalk Business appointed Athlon to lead the UX overhaul of their website.</figcaption> </figure> <h2 class="gn-reveal">The Appointment</h2> <p class="gn-reveal">The appointment follows an in-depth agency search and selection process, where <strong>Athlon</strong> was selected for their precise, strategic approach to UX and strong team chemistry, ultimately standing out from a highly competitive shortlist.</p> <p class="gn-reveal">On the appointment, <strong>Daniel</strong> adds:</p> <aside class="gn-quote gn-reveal"><q>Athlon demonstrated excellent UX credentials, had really good chemistry with our team, but what made them stand out against the other agencies was the level of detail and precision they were able to articulate in terms of their process and how they would manage TTB through it.</q><cite>Daniel Greenall · Marketing Director, TalkTalk Business</cite></aside> <p class="gn-reveal"><strong>Sam Johnson</strong>, Head of Brand Partnerships at <strong>The GO Network</strong>, shared insight into the process:</p> <blockquote class="gn-blockquote gn-reveal">"We were able to put together a very detailed brief that captured the key criteria of who could support them in this requirement, as well as the context of various moving parts in a business that is going through an exciting transition. Following a competitive pitch process involving incumbent partners and new, Athlon's proactive attention to detail, chemistry, communication, and coherent strategy ultimately led to them winning the project."<cite>Sam Johnson · Head of Brand Partnerships, The GO Network</cite></blockquote> <p class="gn-reveal"><strong>Athlon</strong> will collaborate closely with the <strong>TalkTalk Business</strong> team and their existing agency roster to ensure the new digital experience reflects the evolving needs of the brand and its customers.</p> <p class="gn-reveal">The collaboration is due to start imminently.</p> </div></div>