<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fa70cf8597be23248c0aa3_seasalt-x-hello-earth-banner-68cb2530d23af735405426.jpeg" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>News</span> <h1 class="gn-title"><em>Pitch Win:</em> Seasalt Appoints Hello Earth to Deliver Paid Social Creative for International Growth</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>21 January 2025</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal">Following a significant increase in paid social investment and continued international expansion, Seasalt was looking to develop a creative project that would help boost campaign impact and engagement, particularly across Meta and Pinterest.</p> <h2 class="gn-reveal">The Search</h2> <p class="gn-reveal">The GO Network led a multi-stage agency search focused on partners with experience in retail, sustainability-led storytelling, and scroll-stopping creative execution.</p> <p class="gn-reveal">With a strong in-house performance team already in place, Seasalt sought an agency that could enhance campaign effectiveness through creative clarity and audience insight.</p> <blockquote class="gn-blockquote gn-reveal">"This project was about strengthening the creative heart of our paid social campaigns. We were looking for an agency that understood our audience and could help us build content that feels authentic but delivers results. Hello Earth brought a real clarity of thinking and a deep understanding of what makes social content work."<cite>Rosie Freeland · Digital Marketing Lead, Seasalt</cite></blockquote> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb01f92b7d7d139f89035_69fcb01eae45794d2dc8a121_20230308-whiteley-seasalt-2-68cb17983afe8421078327.jpeg" alt="Seasalt campaign imagery"></div> <figcaption>Seasalt clothing and lifestyle brand, whose international growth plans prompted the agency search.</figcaption> </figure> <h2 class="gn-reveal">The Appointment</h2> <p class="gn-reveal"><strong>Hello Earth</strong>, a purpose-led creative agency, will deliver a focused campaign creative project for Seasalt across Meta and Pinterest, supporting the brand's customer acquisition efforts in both the UK and U.S.</p> <p class="gn-reveal">Scope includes concept development, asset creation, and content delivery tailored to platform behaviour and priority audience segments. The work will be used to inform future creative direction across performance campaigns as the brand continues to scale globally.</p> <aside class="gn-quote gn-reveal"><q>Hello Earth brought energy, empathy, and real strategic clarity to the table, it's a strong creative match.</q><cite>Darren Harsley · Head of Brand Partnerships, The GO Network</cite></aside> </div></div>