<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fa70cd0b4a35c45c23553e_ram-technology-x-wadm-banner-69b3f28be267b432970309.jpeg" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>News</span> <h1 class="gn-title"><em>Pitch Win:</em> RAM Infotechnology Appoints WADM to Lead Group Brand Identity Project</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>13 February 2026</span> <span class="pip"></span> <span>2 min read</span> </div> </div> </div> <div class="gn-body"> <h2 class="gn-reveal">The Search</h2> <p class="gn-lede gn-reveal">The brief focused on developing a unified brand architecture and identity across the RAM-IT group, which has expanded significantly through acquisitions in recent years. As the organisation continues to grow, the leadership team identified the need for a clearer and more cohesive brand structure to better reflect the scale and ambition of the business.</p> <p class="gn-reveal">RAM-IT is a Netherlands-based IT specialist serving the healthcare sector, providing mission-critical cloud, infrastructure and advisory services to hospitals, care providers and national health organisations. With more than 300 clients and over 70,000 workplace users supported across healthcare environments, the company operates in one of the most demanding technology landscapes in Europe.</p> <p class="gn-reveal">Over the past few years the group has expanded to include several complementary businesses including CuraTec, MedicalPHIT, Lodamind, Interoplab and Carecogni. While this growth has strengthened the organisation's capabilities, it has also created the need for a clearer brand structure and positioning to unify the portfolio.</p> <blockquote class="gn-blockquote gn-reveal">"As our organisation continues to grow, it became clear that we needed a stronger and more unified brand platform that reflects both the scale of the group and the critical role we play in healthcare technology. We were looking for a partner that could help us bring clarity, consistency and ambition to how we present ourselves to the market. WADM demonstrated a strong understanding of that challenge and a clear vision for how the brand can evolve."<cite>Hans Mekenkamp · Partner</cite></blockquote> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb02292b7d7d139f891a1_69fcb02113e99c4ab74edb9d_deal-parties-69b336788c3eb052626797.png" alt="RAM-IT and WADM deal parties"></div> <figcaption>RAM-IT appoints WADM following a competitive agency search supported by The GO Network.</figcaption> </figure> <h2 class="gn-reveal">The Appointment</h2> <p class="gn-reveal">The appointed agency will support RAM-IT in developing a new group brand identity, including brand architecture, positioning, naming considerations, visual identity and tone of voice, alongside a rollout strategy to support internal alignment and external launch.</p> <blockquote class="gn-blockquote gn-reveal">"RAM-IT is an incredibly impressive organisation operating in a sector where trust, reliability and clarity are essential. This brief required an agency capable of navigating brand architecture, strategic positioning and identity design at group level. WADM stood out with a thoughtful and strategic approach, and we're excited to see how the partnership develops as RAM-IT enters its next phase of growth."<cite>Dominic Wren · Head of Brand Partnerships, The GO Network</cite></blockquote> </div></div>