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<span class="gn-kicker"><span class="dot"></span>News</span>
<h1 class="gn-title"><em>Pitch Win:</em> FläktGroup Appoints BDB and Finally to Scale Global Digital Presence</h1>
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<strong>The GO Network</strong>
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<span>30 January 2025</span>
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<span>1 min read</span>
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<h2 class="gn-reveal">The Search</h2>
<p class="gn-lede gn-reveal">With a strong reputation across Europe, FläktGroup recognised that its digital presence had not kept pace with its stature in the market.</p>
<p class="gn-reveal">As part of a wider internal restructure, from regional to centralised operations, the business sought specialist agency partners to take the lead on digital strategy, content, SEO, and campaign activation across key European markets.</p>
<p class="gn-reveal">The GO Network worked with FläktGroup's global marketing leadership to audit existing relationships and define a new agency model, prioritising pan-European capability, engineering sector experience, and deep localisation expertise.</p>
<p class="gn-reveal"><strong>Alexandra Ashikhmina</strong>, Global Marketing & Communications Director at FläktGroup, said:</p>
<aside class="gn-quote gn-reveal"><q>This is a pivotal shift for us, moving from fragmented regional activity to a focused digital strategy that reflects our scale and ambition.</q><cite>Alexandra Ashikhmina · Global Marketing & Communications Director, FläktGroup</cite></aside>
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<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb028f82008235ce684b2_69fcb0287b9bf04407b60b23_whatsapp-image-2024-11-20-at-4-09-30-pm-1-68c3f62d262b9809577952.jpeg" alt="FläktGroup and agency partners"></div>
<figcaption>FläktGroup appoints BDB and Finally as dual agency partners to scale its global digital presence.</figcaption>
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<h2 class="gn-reveal">The Appointment</h2>
<p class="gn-reveal"><strong>BDB</strong>, a Manchester-based B2B marketing consultancy, will serve as lead strategy partner, driving content, campaign planning, and digital storytelling at a global level.</p>
<p class="gn-reveal"><strong>Finally</strong>, a UK-based digital agency specialising in technical sectors, will lead SEO, website optimisation, and regional campaign execution to support brand visibility, traffic, and conversion across priority markets.</p>
<p class="gn-reveal">Together, the two agencies will work in collaboration with FläktGroup's central marketing team to roll out unified strategies across Germany, France, Sweden, and the UK, with flexibility for regional adaptation.</p>
<p class="gn-reveal"><strong>Jordan Brownlie</strong>, Brand Partnerships Manager at The GO Network, commented:</p>
<blockquote class="gn-blockquote gn-reveal">"This was a complex, multi-market challenge from a business with serious ambition. The FläktGroup team wanted partners who could match their scale, but also translate their value in-market. We're proud to have delivered a dual-agency model that balances strategic consistency with regional nuance, and we are excited to see what BDB and Finally deliver next."<cite>Jordan Brownlie · Brand Partnerships Manager, The GO Network</cite></blockquote>
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