<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fa70af515b0cc8d6e17e73_ecotricity-x-mostly-media-banner-68c884b300cbb657606757.jpeg" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>News</span> <h1 class="gn-title"><em>Pitch Win:</em> Ecotricity Appoints Mostly Media to Lead Brand Awareness Campaign in UK Growth Push</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>25 June 2025</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal">Sustainable energy pioneer Ecotricity has appointed media strategy and buying specialists Mostly Media to lead a major brand awareness campaign, following a competitive pitch process.</p> <h2 class="gn-reveal">The Search</h2> <p class="gn-reveal">Despite a 30-year legacy of innovation, Ecotricity's brand awareness remains comparatively low, tracking between 17–18%, far below green energy competitors.</p> <p class="gn-reveal">With ambitions to grow revenue from £142M to £200M in FY26, the business recognised the need to build sustained visibility across digital, broadcast, and OOH.</p> <p class="gn-reveal">The GO Network worked with Ecotricity's marketing team to define precise audience targets, including segments such as "Green Champions" and "Progressive Octopi" and identify agencies that could combine performance rigour with purpose-led storytelling.</p> <div class="gn-stats gn-reveal"> <div class="gn-stat"><span class="gn-stat__num">17<em>–18%</em></span><span class="gn-stat__label">Ecotricity brand awareness, far below green energy competitors.</span></div> <div class="gn-stat"><span class="gn-stat__num">£142<em>M</em></span><span class="gn-stat__label">Current revenue, with ambitions to reach £200M in FY26.</span></div> <div class="gn-stat"><span class="gn-stat__num">£500<em>k</em></span><span class="gn-stat__label">Total campaign budget for the national test-and-learn campaign.</span></div> </div> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb045f82008235ce698c9_69fcb04413e99c4ab74ef894_1682367153-gks-website-casestudy-ecotricity-heroimage-logo-1-68c4272228574734908312.avif" alt="Ecotricity brand visual"></div> <figcaption>Ecotricity, a sustainable energy pioneer with a 30-year legacy of innovation.</figcaption> </figure> <h2 class="gn-reveal">The Appointment</h2> <p class="gn-reveal"><strong>Mostly Media</strong>, a Bath-headquartered media planning and buying agency, will now partner with Ecotricity to shape and deliver a national test-and-learn campaign that spans both traditional and digital channels. With a total campaign budget of up to £500k, the activity will be used to benchmark performance and define the long-term media mix for the brand.</p> <p class="gn-reveal">Deliverables will include strategy, channel planning, execution, and reporting across a range of formats, with KPIs focused on direct traffic growth, cost-per-acquisition reduction, and brand lift studies.</p> <aside class="gn-quote gn-reveal"><q>Mostly Media brought clarity, experience, and a deep understanding of the sustainability-driven audience.</q><cite>Jordan Brownlie · Brand Partnerships Manager, The GO Network</cite></aside> </div></div>