<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fa70c00de4314dc877a819_acquity-x-nucco-banner-68c880d2bf7a8458186980.jpeg" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>News</span> <h1 class="gn-title"><em>Pitch Win:</em> Acuity Knowledge Partners Appoints Nucco as Global Brand Strategy Partner</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>16 June 2025</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal">As Acuity continues to grow under private equity ownership, the business recognised the need for a strategic brand refresh that aligns with its shift toward data, analytics, and technology-led solutions.</p> <h2 class="gn-reveal">The Search</h2> <p class="gn-reveal">Working closely with stakeholders across both the <strong>UK and India</strong>, The GO Network ran a structured agency search, focused specifically on <strong>UK-based brand partners</strong> with the ability to deliver strategic clarity and stakeholder alignment across global teams.</p> <blockquote class="gn-blockquote gn-reveal">"We were looking for a partner who could reflect the scale and ambition of Acuity today, and where we're going next. The GO Network helped us cut through to the most relevant agencies, and Nucco impressed across the board, from strategic depth to cultural fit."<cite>Siddhesh Desai · Director of Global Branding and Marketing, Acuity Knowledge Partners</cite></blockquote> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb031812765e0764f9b1d_69fcb03027c2321f3d4aa497_logo-68c41f9640aa8159121254.jpeg" alt="Acuity Knowledge Partners logo"></div> <figcaption>Acuity Knowledge Partners, the global consultancy appointing Nucco as brand strategy partner.</figcaption> </figure> <h2 class="gn-reveal">The Appointment</h2> <p class="gn-reveal"><strong>Nucco</strong>, a London-based strategic and creative agency, will now lead a full rebrand programme for Acuity Knowledge Partners.</p> <p class="gn-reveal">The scope includes brand positioning, messaging hierarchy, visual identity, employee value proposition (EVP), and the development of core brand assets, including a refreshed global website. The objective is to build awareness in core markets, attract high-value clients and top-tier tech talent, and set the brand up for its next phase of growth.</p> <aside class="gn-quote gn-reveal"><q>This was a high-stakes, global-facing brief with commercial outcomes front and centre. The team at Acuity were incredibly thoughtful and ambitious in their approach, and Nucco brought a unique blend of strategic clarity, creativity, and global brand expertise that made them the standout choice.</q><cite>Dominic Wren · Head of Brand Partnerships, The GO Network</cite></aside> </div></div>