<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/68fa1214a764fe10ab77a754_651d3d515f8bbda7e12e67c9_621df9be2ccc39e5f850e8c1_Website%252520Header_GO!%252520(Ones%252520To%252520Watch%252520-%2525208%252520Of%252520The%252520Most%252520Impactiful%252520Ad%252520Campaigns%252520Of%252520February%252520copy.png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Expression</span> <h1 class="gn-title">Ones To Watch: 8 Of The Most Impactful Ad Campaigns Of February</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>1 March 2022</span> <span class="pip"></span> <span>6 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal">Can you believe we're already in March? Spring is a time for cleansing and new beginnings, and this 'refresh' appears to be a common theme for brands in their most recent campaigns. Many are retiring old and iconic brand positionings for something new. Others are sticking to what they know, but with a renewed angle.</p> <p class="gn-reveal">We kick off our round-up with Tesco Mobile, and their not-so shiitake campaign to call out other networks for risings prices.</p> <p class="gn-reveal"><strong>Read:</strong> <a href="https://www.thegonetwork.com/news/ones-to-watch-9-of-the-biggest-ad-campaigns-of-january" target="_blank">9 Of The Most Impactful Ad Campaigns of January</a></p> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#01</span> <h3 class="gn-list-item__title">Tesco Mobile (What A Load of Shiitake.)</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> Tesco Mobile</span> <span class="gn-list-item__pill"><strong>Agency:</strong> BBH</span> <span class="gn-list-item__pill"><strong>Medium:</strong> Social, Digital, Press, Radio, OOH</span> </div> <p class="gn-reveal">I love nothing more than a good pun, and the new campaign from <a href="https://www.tescomobile.com/" target="_blank">Tesco Mobile</a> is full of them! Aimed at challenging competitors over their mid-contract price rises, the campaign from <a href="https://www.bartleboglehegarty.com/" target="_blank">BBH</a> uses puns like 'What the fettuccini?' and 'What a load of shiitake,' to call out the 'big four' networks and commit to fixed prices for their own network.</p> <p class="gn-reveal">The campaign launched on February the 18th and will run across social, digital, press, radio and OOH until the end of March. It's part of the company's wider 'Supermarket Mobile' brand position, with the strap-line 'This is Supermarket Mobile.'</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="" src="https://cdn.prod.website-files.com/687a235da6861294eec73166/68fa1213a764fe10ab77a71d_621dfa244676af8765f0d4e7_Shiitake.jpeg" width="auto" height="auto" loading="auto"></div> <figcaption>Tesco Mobile's 'What A Load of Shiitake' campaign by BBH, running across social, digital, press, radio and OOH.</figcaption> </figure> <blockquote class="gn-blockquote gn-reveal">"This year, mid-contract prices increases are at their highest ever and, when customers are facing a cost of living crisis, they couldn't have come at a more challenging time."<cite>Rachel Swift · Chief Marketing Officer, Tesco Mobile</cite></blockquote> <blockquote class="gn-blockquote gn-reveal">"As soon as I heard about this proposition, I knew this was too good an opportunity to pass up. It's not often you get to vent your anger on a poster and talk about mushrooms at the same time."<cite>Uche Ezugwu · Creative Director, BBH</cite></blockquote> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#02</span> <h3 class="gn-list-item__title">McDonalds Thailand (Valentines Day)</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> McDonald's Thailand</span> <span class="gn-list-item__pill"><strong>Agency:</strong> TBWA Thailand</span> <span class="gn-list-item__pill"><strong>Medium:</strong> Social</span> </div> <p class="gn-reveal">Another thing I love just as much as puns are optical illusions, which is why <a href="https://www.mcdonalds.com/gb/en-gb.html" target="_blank">McDonald's</a> Thailand's recent campaign caught my eye (literally.)</p> <p class="gn-reveal">The images, released to mark Valentine's Day, first appear to show two people about to lock lips. Look a little closer, however, and you'll see that one of the lustful couple is actual a signature McDonald's Big Mac. Disturbed? You should be.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="" src="https://cdn.prod.website-files.com/687a235da6861294eec73166/68fa1213a764fe10ab77a723_621dfa4be9de1124dbc6fa09_Mcdonalds%2520Thailand%2520Poster.jpeg" width="auto" height="auto" loading="auto"></div> <figcaption>McDonald's Thailand Valentine's Day posters by TBWA Thailand, released on the company's social media channels.</figcaption> </figure> <p class="gn-reveal">The posters were created by <a href="https://www.tbwathailand.com/" target="_blank">TBWA Thailand</a> and were released on the company's social media channels. Whether you're 'lovin' it' or not, the posters definitely created a buzz online.</p> </div> <p class="gn-reveal"><strong>Download:</strong> <a href="https://www.thegonetwork.com/resources/the-best-of-the-network-marketing-agency-relationships-2021" target="_blank">The Best of the Network</a></p> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#03</span> <h3 class="gn-list-item__title">Craghoppers (Layered Innovation)</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> Craghoppers</span> <span class="gn-list-item__pill"><strong>Medium:</strong> Campaign content</span> </div> <p class="gn-reveal">To launch their new season campaign, the team at <a href="https://www.craghoppers.com/" target="_blank">Craghoppers</a> headed over to Gran Canaria to put the new collection through its paces.</p> <p class="gn-reveal">According to their Brand Manager Charlotte Jackson, the overarching campaign theme explores 'Layered innovation,' and with 57 years of expertise under their belt, the brand is "layered with history and experience to create world renowned products that perform."</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="" src="https://cdn.prod.website-files.com/687a235da6861294eec73166/68fa1213a764fe10ab77a726_621dfa5a85f16ac9944bcb60_Layered%2520Innovation.gif" width="auto" height="auto" loading="auto"></div> <figcaption>Craghoppers' 'Layered Innovation' SS22 season campaign, shot in Gran Canaria.</figcaption> </figure> <blockquote class="gn-blockquote gn-reveal">"Our focus for the SS22 season campaign was to create authentic and engaging content that connects with why people love the outdoors, and the benefits it gives us. The new season collection is layered with innovative technology and eco credentials to further cement our commitment to sustainability. Over 70% of all product in the range is made from recycled materials. Our new season campaign tests the kit and really shows the breadth of the collection. We really do have product suitable for every type of adventure."<cite>Charlotte Jackson · Brand Manager, Craghoppers</cite></blockquote> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#04</span> <h3 class="gn-list-item__title">Lloyds Bank (Drumbeat)</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> Lloyds Bank</span> <span class="gn-list-item__pill"><strong>Agency:</strong> adam&amp;eveDDB</span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV, Integrated</span> </div> <p class="gn-reveal">They're becoming a regular feature in our monthly campaign highlights, and feature twice for February. In the first of two, <a href="https://adamandeveddb.com/" target="_blank">adam&amp;eveDDB</a> are highlighted for launching a new integrated campaign with <a href="https://www.lloydsbank.com/" target="_blank">Lloyds Bank</a>. Using the brand's iconic black horse, the campaign demonstrates the bank's continued commitment to be by the side of their customers.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"> <div class="w-richtext-figure-type-video w-richtext-align-center" style="padding-bottom:33.723653395784545%" data-rt-type="video" data-rt-align="center" data-rt-max-width="" data-rt-max-height="33.723653395784545%" data-rt-dimensions="854:480" data-page-url="https://www.youtube.com/watch?v=1u9TBXx6ltg"><div><iframe src="https://www.youtube.com/embed/1u9TBXx6ltg" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></div> </div> <figcaption>Lloyds Bank 'Drumbeat' campaign by adam&amp;eveDDB, featuring an original orchestral version of "Giant" by Rag 'N' Bone Man.</figcaption> </figure> <p class="gn-reveal">At the centre of the campaign is a TV spot that depicts horses running through familiar locations while everyday life goes on around them. The strength and power of the herd is balanced in the ad's final moments, with a tender moment between one of the horses and a young woman.</p> <p class="gn-reveal">The action is set to an original orchestral version of "Giant" by Rag 'N' Bone Man, recorded by the London Symphony Orchestra.</p> </div> <p class="gn-reveal"><strong>Event:</strong> <a href="https://www.thegonetwork.com/events/investing-in-seo-the-right-way-for-you">Investing in SEO - Finding The Right Strategy For You</a></p> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#05</span> <h3 class="gn-list-item__title">Virgin Media (We're Better, Connected)</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> Virgin Media</span> <span class="gn-list-item__pill"><strong>Agency:</strong> adam&amp;eveDDB</span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV</span> </div> <p class="gn-reveal">Second up for adam&amp;eveDDB is their work with <a href="https://www.virginmedia.com/" target="_blank">Virgin Media</a>, which sees a young female skateboarder taking inspiration from online videos and connecting with friends to encourage the performance of a trick.</p> <p class="gn-reveal">The campaign draws from the speed leadership of Virgin Media's hyper-fast network, with gigabit speeds now available to more than 15.5 million homes across the country. The ad celebrates the power of connectivity in bringing new friends together. It's also part of Virgin Media's mission to feature 'the under-represented' in advertising.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"> <div class="w-richtext-figure-type-video w-richtext-align-center" style="padding-bottom:33.723653395784545%" data-rt-type="video" data-rt-align="center" data-rt-max-width="" data-rt-max-height="33.723653395784545%" data-rt-dimensions="854:480" data-page-url="https://www.youtube.com/watch?v=Spb-YO6TVac"><div><iframe src="https://www.youtube.com/embed/Spb-YO6TVac" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></div> </div> <figcaption>Virgin Media's 'We're Better, Connected' campaign by adam&amp;eveDDB, featuring skateboarder Aamira.</figcaption> </figure> <p class="gn-reveal">The company carried out research that found skateboarding communities are highly inclusive, connecting people from a range of ages and background. The rise of online communities has allowed skateboarders to share their skills with people from all over the world and engage with new audiences. The star of the advert, Aamira, is part of a group called 'Melanin Skate Gals &amp; Pals,' a London community with a mission to empower marginalised communities as well as amplifying their voices and was the inspiration behind the new campaign.</p> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#06</span> <h3 class="gn-list-item__title">Pringles (Mind Popping)</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> Pringles</span> <span class="gn-list-item__pill"><strong>Agency:</strong> Grey</span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV, VOD, Online Video, Social, OOH</span> </div> <p class="gn-reveal">The iconic crisp-in-a-tube brand <a href="https://www.pringles.com/us/home.html" target="_blank">Pringles</a> launched their new marketing campaign, celebrating people who love to express their playful side. The Pop, Play, Eat and 'Once You Pop, You Can't Stop,' positioning has been refreshed to the shorter 'Mind Popping.' The campaign runs across TV, VOD, online video, social and OOH and is the creation of London-based agency <a href="https://www.grey.com/en/uk">Grey</a>.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"> <div class="w-richtext-figure-type-video w-richtext-align-center" style="padding-bottom:33.723653395784545%" data-rt-type="video" data-rt-align="center" data-rt-max-width="" data-rt-max-height="33.723653395784545%" data-rt-dimensions="854:480" data-page-url="https://www.youtube.com/watch?v=bF2wcX1QM4I"><div><iframe src="https://www.youtube.com/embed/bF2wcX1QM4I" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></div> </div> <figcaption>Pringles' 'Mind Popping' campaign by Grey London, featuring the first execution 'You Were Made for Pringles.'</figcaption> </figure> <p class="gn-reveal">The concept was inspired by the brand's heritage and took two years to develop. 'Mind Popping' reflects that Pringles set out to create a 'mind blowing' snack, from its iconic curved shape to the tubular can. The first creative execution from the campaign, 'You Were Made for Pringles,' is a fictional take on how humans were made for the crisp.</p> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#07</span> <h3 class="gn-list-item__title">Pizza Express (Expressly For Everyone)</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> Pizza Express</span> <span class="gn-list-item__pill"><strong>Agency:</strong> Truant London</span> <span class="gn-list-item__pill"><strong>Medium:</strong> AV</span> </div> <p class="gn-reveal">After <em>that</em> infamous visit, <a href="https://www.pizzaexpress.com/" target="_blank">Pizza Express</a> is getting a slice of the marketing action with its new 'Expressly for Everyone' brand positioning. The campaign, created by <a href="https://www.truantlondon.com/" target="_blank">Truant London</a> and produced by Spindle, also marks the start of a collaboration with actor and comedian David Mitchell, who will become the voice of the brand.</p> <p class="gn-reveal">Directed by Daniel Lundh of Spindle, the ad features a mix of pizza-loving misfits. Whether you're stealing the last slice, skipping the gym or kissing your best mate's ex, the Pizza Express Club rewards everyone.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"> <div class="w-richtext-figure-type-video w-richtext-align-center" style="padding-bottom:33.723653395784545%" data-rt-type="video" data-rt-align="center" data-rt-max-width="" data-rt-max-height="33.723653395784545%" data-rt-dimensions="854:480" data-page-url="https://www.youtube.com/watch?v=ot1vDKpwlZs"><div><iframe src="https://www.youtube.com/embed/ot1vDKpwlZs" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></div> </div> <figcaption>Pizza Express 'Expressly for Everyone' campaign by Truant London, the brand's first major AV campaign in over ten years.</figcaption> </figure> <p class="gn-reveal">The media strategy, created by <a href="https://www.the7stars.co.uk/" target="_blank">the7stars</a>, sees the brand launch their first major AV campaign in over ten years.</p> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#08</span> <h3 class="gn-list-item__title">Reign Body Fuel (The Gym Saved My Life)</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> Reign Total Body Fuel</span> <span class="gn-list-item__pill"><strong>Agency:</strong> KODE</span> <span class="gn-list-item__pill"><strong>Medium:</strong> Film</span> </div> <p class="gn-reveal">Talking of skipping the gym, Monster Energy brand, <a href="https://reignbodyfuel.com/en-gb/" target="_blank">Reign Total Body Fuel</a>, have partnered with award-winning production studio <a href="https://www.kodemedia.com/" target="_blank">KODE</a> to create 'The Gym Saved my Life.' This four-minute short tells of the personal struggle that Tom Stoltman, aka The World's Strongest Man, had has with autism.</p> <p class="gn-reveal">The film is directed by David Barr and has been produced by KODE. It is one part of a trilogy of films, each focussing on authentic and inspirational stories focussing on athletes overcoming different barriers to achieve their goals.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"> <div class="w-richtext-figure-type-video w-richtext-align-center" style="padding-bottom:33.723653395784545%" data-rt-type="video" data-rt-align="center" data-rt-max-width="" data-rt-max-height="33.723653395784545%" data-rt-dimensions="854:480" data-page-url="https://www.youtube.com/watch?v=lY9lwVMIo4I"><div><iframe src="https://www.youtube.com/embed/lY9lwVMIo4I" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></div> </div> <figcaption>Reign Total Body Fuel's 'The Gym Saved My Life,' directed by David Barr and produced by KODE.</figcaption> </figure> </div> <p class="gn-reveal">If you're considering a 'spring clean' when it comes to your marketing strategy or want to breathe some new life into your current campaigns, GO! can connect you to an agency who can help. Tell us the requirements and we'll start the search. <a href="http://www.thegonetwork.com/get-in-touch" target="_blank"><strong>Get in touch</strong></a> to get started…</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/ones-to-watch-the-most-impactful-ad-campaigns-of-2022" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Ones to Watch: The Most Impactful Ad Campaigns of 2022</span> <span class="gn-related__excerpt">BBC, Oatly, Tesco Mobile and 21 more standout creative, digital, and OOH campaigns ranked by impact across a landmark year for advertising.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/ones-to-watch-8-of-the-most-impactful-ad-campaigns-of-june-2022" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Ones to Watch: 8 of the Most Impactful Ad Campaigns of June 2022</span> <span class="gn-related__excerpt">From Ribena&#39;s £7m &quot;Chin Up&quot; TV push to a $75,000 whisky, these 8 standout creative executions show what separated bold agency work from the </span> </a> </li> <li class="gn-related__item"> <a href="/articles/ones-to-watch-8-of-the-most-impactful-ad-campaigns-of-may" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Ones to Watch: 8 of the Most Impactful Ad Campaigns of May 2022</span> <span class="gn-related__excerpt">From BBH&#39;s Wild debut to standout TV and social creative, these 8 campaigns shaped the month. 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