How to Balance Automation and Strategy with PMAX

/* Make CMS links green */ .article-body a { color: #00C46B; text-decoration: underline; } .article-body a:hover { opacity: 0.8; } /* Style blockquotes */ .article-body blockquote { border-left: 4px solid #00C46B; padding-left: 1rem; color: #ccc; font-style: italic; }

Back

How to Balance Automation and Strategy with PMAX

November 15, 2023

No items found.

In this session, we'll review how marketers can balance their autonomy and intellect with AI technology to produce the best results and outperform their competitors who are swinging too far in one direction or the other.

While PMAX's appeal is the phenomenal automated optimization it provides, marketers still need to understand the levers they are able to pull to contribute to their campaigns.

‍

So, in this webinar we will review 4 key components that marketers need to continue having their hands on the wheel with when it comes to PMAX: Creative, Measurement, Product Feeds, and Holistic Media Strategies.

For each of these sections, we'll do a deep dive on the various elements that marketers can optimize to give PMAX's algorithm the fuel it needs to work hard for them.

‍

Speaker:

Jack Tungate, Associate Director, Realtime Agency

Join the Network

Subscribe for more

Thanks for your enquiry​

Thanks for your enquiry