<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fa7055577b9b06dabe5981_agency-moves-feb-2026-banner-69aff795839a3236471251.jpeg" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Intelligence</span> <h1 class="gn-title">February 2026: Agency Moves &amp; Public Sector RFPs</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>1 March 2026</span> <span class="pip"></span> <span>10 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal">This month's edition of Agency Moves covers the confirmed agency appointments, pitch wins, and RFP activity across the UK throughout February 2026.</p> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#01</span> <h3 class="gn-list-item__title">Xero Appoints Engine Creative for UK Account</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Technology &amp; Software</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative &amp; Brand Campaign</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">Xero has appointed Engine Creative to handle its UK account following a competitive pitch. The agency has been tasked with developing a distinct UK brand campaign to build awareness of the accounting software platform among small business audiences.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3b74c809d524db22160_69fcb3a73ee4f480426ba4cf_xero-69aff796102b0867469292.jpeg" alt="Xero"></div> <figcaption>Xero appoints Engine Creative for its UK brand campaign targeting small business audiences.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#02</span> <h3 class="gn-list-item__title">Cognism Appoints BBD Perfect Storm as Creative Agency</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Technology (B2B Sales Platform)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">Cognism has appointed BBD Perfect Storm as its lead creative agency following a strategic brand review. The agency will work with the leadership team to evolve Cognism's brand narrative and develop a new creative platform as the company expands its sales intelligence and data products across Europe.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3b74c809d524db22174_69fcb3a73ee4f480426ba531_cognism-69aff79606b68104376975.webp" alt="Cognism"></div> <figcaption>Cognism appoints BBD Perfect Storm following a strategic brand review.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#03</span> <h3 class="gn-list-item__title">Midnite Appoints 72andSunny Amsterdam as Creative Agency</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Gambling &amp; Betting</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative</span> <span class="gn-list-item__pill"><strong>Source:</strong> LBB Online</span> </div> <p class="gn-reveal">Gambling platform Midnite has appointed 72andSunny Amsterdam as its lead creative agency after a competitive pitch. The agency will develop a bold new brand platform and creative work designed to support the brand's next phase of growth and marketing activity.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3b74c809d524db2217c_69fcb3a83ee4f480426ba568_midnite-69affcdc15f27502695734.webp" alt="Midnite"></div> <figcaption>Midnite appoints 72andSunny Amsterdam after a competitive pitch.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#04</span> <h3 class="gn-list-item__title">SkyShowtime Appoints PHD as Media Agency</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Media &amp; Entertainment (Streaming)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Media Planning &amp; Buying</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">Streaming platform SkyShowtime has appointed PHD as its media planning and buying agency following a competitive pitch. The remit covers more than 20 markets where the service operates and spans all media channels except search.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3b84c809d524db2218d_69fcb3a8c2f1d7c2c72270f8_skyshowtime-69affa965d5c6952216321.jpeg" alt="SkyShowtime"></div> <figcaption>SkyShowtime appoints PHD across more than 20 markets.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#05</span> <h3 class="gn-list-item__title">Essity Consolidates Global Tissue Creative with AMV BBDO</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> FMCG (Household &amp; Hygiene)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">Essity has consolidated the global creative remit for its consumer tissue brands with AMV BBDO. The move expands AMV BBDO's role across brands including Cushelle, Lotus, Regio, Familia and Zewa and will end Publicis London's long-standing creative partnership with Cushelle.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3b74c809d524db2216c_69fcb3a8b01408e27a4ed8f6_essity-69affcdc20292673452679.avif" alt="Essity"></div> <figcaption>Essity consolidates global tissue creative with AMV BBDO.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#06</span> <h3 class="gn-list-item__title">Hyundai Motor Group Retains Havas Media Network for Global Media</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Automotive</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Media Planning &amp; Buying</span> <span class="gn-list-item__pill"><strong>Source:</strong> MediaPost</span> </div> <p class="gn-reveal">Hyundai Motor Group has retained Havas Media Network as its global media agency following an internal review of its international media operations. The remit covers media strategy, planning and buying for the Hyundai, Kia and Genesis brands across regions including Europe, the Middle East, Asia Pacific and Latin America.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3b74c809d524db22185_69fcb3a9aac99a7f5cf5e7ad_hyundai-motor-69affcdc18839935161318.jpeg" alt="Hyundai Motor Group"></div> <figcaption>Hyundai Motor Group retains Havas Media Network across Hyundai, Kia and Genesis brands.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#07</span> <h3 class="gn-list-item__title">WeightWatchers Appoints Hearts &amp; Science for $48m Media Account</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Health &amp; Wellness</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Media Planning &amp; Buying</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">WeightWatchers has appointed Hearts &amp; Science to handle its global media account following a competitive review. The agency will lead media strategy, planning and buying to support the brand's acquisition and retention campaigns across key markets.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3b74c809d524db2217f_69fcb3a94c809d524db21710_weightwatchers-69affcdc239a7096691158.webp" alt="WeightWatchers"></div> <figcaption>WeightWatchers appoints Hearts &amp; Science following a competitive review.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#08</span> <h3 class="gn-list-item__title">Shelter Reappoints Beyond as UK Media Agency</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Charity</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Media Planning &amp; Buying</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">Shelter has reappointed Beyond as its UK media planning and buying agency following a statutory review. The agency will continue leading media strategy and placement to support the charity's national campaigns focused on tackling the UK housing emergency.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3b84c809d524db221a1_69fcb3aac2f1d7c2c722720d_shelter-69affcdc20292404042999.jpeg" alt="Shelter"></div> <figcaption>Shelter reappoints Beyond following a statutory review.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#09</span> <h3 class="gn-list-item__title">Fever-Tree Appoints Wonderhood Makers as Global Social Agency</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> FMCG (Beverages)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Social &amp; Creative</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">Fever-Tree has appointed Wonderhood Makers as its lead global social agency following a selection process focused on cultural alignment and creative chemistry. The agency will develop social-first creative work and campaigns designed to engage global audiences across the brand's digital and social platforms.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3b84c809d524db221cc_69fcb3aa3ee4f480426ba602_fevertree-69affcdc27c6f474458722.jpeg" alt="Fever-Tree"></div> <figcaption>Fever-Tree appoints Wonderhood Makers as its lead global social agency.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#10</span> <h3 class="gn-list-item__title">Yazoo Appoints Havas London as Creative Agency</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> FMCG (Beverages)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative</span> <span class="gn-list-item__pill"><strong>Source:</strong> LBB Online</span> </div> <p class="gn-reveal">Yazoo has appointed Havas London as its creative agency of record following a competitive pitch run by owner FrieslandCampina. The agency will develop a new brand proposition and above-the-line campaign as part of a major repositioning push, with the first campaign expected to launch in 2026.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3b84c809d524db221ab_69fcb3ab3577f227cab490b5_yazoo-69affcdc24c84346830944.jpeg" alt="Yazoo"></div> <figcaption>Yazoo appoints Havas London following a competitive pitch run by owner FrieslandCampina.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#11</span> <h3 class="gn-list-item__title">Renault Appoints Publicis London for EV Ambassador Campaign</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Automotive</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative &amp; Influencer</span> <span class="gn-list-item__pill"><strong>Source:</strong> The Drum</span> </div> <p class="gn-reveal">Renault has appointed Publicis London to develop a new campaign promoting its electric vehicle range through brand ambassadors. The agency will create content and partnerships designed to position Renault's EV portfolio with culturally relevant figures and audiences.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3b84c809d524db2219e_69fcb3ac5fd32ca08676e502_renault-69b00072c6e01636990523.webp" alt="Renault"></div> <figcaption>Renault appoints Publicis London for its EV ambassador campaign.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#12</span> <h3 class="gn-list-item__title">Hartley's Appoints Who Wot Why as Lead Creative Agency</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> FMCG (Food &amp; Spreads)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative</span> <span class="gn-list-item__pill"><strong>Source:</strong> MediaShotz</span> </div> <p class="gn-reveal">Hartley's has appointed Who Wot Why as its lead creative partner, expanding the agency's existing relationship with parent company Hain Celestial. The agency will lead strategy, creative and production while developing a new integrated brand platform for the jam brand, with the first campaign expected to launch in 2026.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3b84c809d524db221be_69fcb3ac2d2809fea540ef7b_hartley-s-69b00072d2bd2290427561.jpeg" alt="Hartley's"></div> <figcaption>Hartley's appoints Who Wot Why, expanding the agency's relationship with parent company Hain Celestial.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#13</span> <h3 class="gn-list-item__title">Just Eat Takeaway.com Appoints VCCP as Global Creative Agency</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Food Delivery &amp; Technology</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative</span> <span class="gn-list-item__pill"><strong>Source:</strong> LBB Online</span> </div> <p class="gn-reveal">Just Eat Takeaway.com has appointed VCCP as its global creative agency of record following a competitive four-way pitch. The agency will lead global brand strategy and creative development for the delivery platform, with its first campaign expected to launch later in 2026.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3b84c809d524db221b4_69fcb3adc9bd61c55a02ea2d_just-eat-69b00072d2c87465540929.webp" alt="Just Eat Takeaway.com"></div> <figcaption>Just Eat Takeaway.com appoints VCCP following a competitive four-way pitch.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#14</span> <h3 class="gn-list-item__title">Jabra Appoints Incubeta as Global Paid Media Agency</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Consumer Electronics</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Performance Media</span> <span class="gn-list-item__pill"><strong>Source:</strong> The Drum</span> </div> <p class="gn-reveal">Jabra has appointed Incubeta as its global paid media agency following a competitive review. The agency will lead paid media strategy, activation and optimisation across digital channels to support the brand's global growth across its audio and communications products.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3b74c809d524db22179_69fcb3ae162fd9ec47e90480_jabra-evolve-75-1-69b00072c513a081306434.webp" alt="Jabra"></div> <figcaption>Jabra appoints Incubeta as its global paid media agency following a competitive review.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#15</span> <h3 class="gn-list-item__title">Kimberly-Clark Moves Andrex Account to McCann After FCB Conflict</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> FMCG (Household &amp; Hygiene)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative</span> <span class="gn-list-item__pill"><strong>Source:</strong> MM+M</span> </div> <p class="gn-reveal">Kimberly-Clark has moved its entire ad account, including Andrex, from FCB London to McCann. The change follows a conflict created by AMV BBDO's win for Essity's tissue portfolio, which includes rival brand Cushelle, after FCB London was folded into AMV BBDO.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3b74c809d524db22182_69fcb3aeb01408e27a4eda55_kimberly-clark-69b0214ea854d396991381.webp" alt="Kimberly-Clark"></div> <figcaption>Kimberly-Clark moves Andrex to McCann following a conflict created by AMV BBDO's Essity win.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#16</span> <h3 class="gn-list-item__title">Popeyes UK Appoints VCCP Media as Media Agency of Record</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Hospitality &amp; Quick Service Restaurants</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Media Planning &amp; Buying</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">Popeyes UK has appointed VCCP Media as its UK media agency of record following a competitive pitch. The agency will lead media strategy, planning and buying as the fast-growing fried-chicken chain continues its UK expansion and brand marketing investment.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3b84c809d524db221a4_69fcb3ae0287c428e0b1867c_popeyes-69b0214ebc3b4612507076.jpeg" alt="Popeyes"></div> <figcaption>Popeyes UK appoints VCCP Media as media agency of record following a competitive pitch.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#17</span> <h3 class="gn-list-item__title">Hargreaves Lansdown Appoints Brainlabs for Digital Media</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Financial Services</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Digital Performance Media</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">Hargreaves Lansdown has appointed Brainlabs to handle a multimillion-pound digital media brief following a competitive review. The agency will lead digital media strategy, planning and optimisation to support customer acquisition and brand growth for the investment platform.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3b84c809d524db22197_69fcb3afbdca850b74ea3447_hargreaves-lansdown-69b0214eb0445440865639.png" alt="Hargreaves Lansdown"></div> <figcaption>Hargreaves Lansdown appoints Brainlabs to handle a multimillion-pound digital media brief.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#18</span> <h3 class="gn-list-item__title">Rustlers Appoints Born Social as Social-First Creative Agency</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> FMCG (Food)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Social-First Creative</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">Rustlers has appointed Born Social as its social-first creative agency following a competitive pitch. The agency will develop culturally driven social campaigns and content designed to build relevance and engagement for the convenience food brand among younger audiences.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3b84c809d524db221b7_69fcb3aff22509d971f3d3b2_rustlers-69b0214ebc452361179289.png" alt="Rustlers"></div> <figcaption>Rustlers appoints Born Social following a competitive pitch.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#19</span> <h3 class="gn-list-item__title">ITV Moves Retained Creative Account In-House with ITV Creative</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Media &amp; Entertainment</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative</span> <span class="gn-list-item__pill"><strong>Source:</strong> ALF Insight</span> </div> <p class="gn-reveal">ITV has shifted its retained creative account from Uncommon to its in-house agency, ITV Creative. ITV Creative will now lead the broadcaster's creative output across brand and marketing communications.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3b74c809d524db22188_69fcb3b0102fe93f42a7e04f_itv-69b0214eae8ad334450509.jpeg" alt="ITV"></div> <figcaption>ITV shifts its retained creative account from Uncommon to in-house agency ITV Creative.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#20</span> <h3 class="gn-list-item__title">The Estée Lauder Companies Consolidates Global Media with WPP</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Beauty &amp; Personal Care</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Media Planning &amp; Buying</span> <span class="gn-list-item__pill"><strong>Source:</strong> Marketing-Interactive</span> </div> <p class="gn-reveal">The Estée Lauder Companies has appointed WPP as its global media agency, consolidating media planning and buying across its brand portfolio. The move centralises global media operations to support performance improvement and stronger consistency across markets.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3b84c809d524db22194_69fcb3b0102fe93f42a7e080_the-estee-lauder-69b0214f070d3513592896.jpeg" alt="The Estée Lauder"></div> <figcaption>The Estée Lauder Companies consolidates global media planning and buying with WPP.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#21</span> <h3 class="gn-list-item__title">Foot Locker Appoints 72andSunny Amsterdam as EMEA Creative Agency</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Retail (Footwear)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative</span> <span class="gn-list-item__pill"><strong>Source:</strong> LBB Online</span> </div> <p class="gn-reveal">Foot Locker has appointed 72andSunny Amsterdam as its EMEA creative agency following a competitive review. The agency will develop brand-building work to revitalise Foot Locker's relevance with younger audiences across European markets.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3b94c809d524db221ff_69fcb3b1102fe93f42a7e0e9_foot-locker-69b0214eb29a2883471416.jpeg" alt="Foot Locker"></div> <figcaption>Foot Locker appoints 72andSunny Amsterdam as its EMEA creative agency.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#22</span> <h3 class="gn-list-item__title">Singapore Tourism Board Appoints Edelman as Public Relations Consultancy</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Travel &amp; Tourism</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR / Strategic Communications</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign Asia-Pacific</span> </div> <p class="gn-reveal">Singapore Tourism Board has appointed Edelman as its public relations consultancy following a competitive pitch. Edelman will lead strategic communications, media engagement, crisis counsel and digital amplification, alongside earned media support for priority destination campaigns and tourism platforms.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3b94c809d524db22208_69fcb3b15fd32ca08676e88a_singapore-tourism-board-69b0214e95619713724682.jpeg" alt="Singapore Tourism Board"></div> <figcaption>Singapore Tourism Board appoints Edelman following a competitive pitch.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#23</span> <h3 class="gn-list-item__title">Domino's Appoints Earnies to Launch CHICK 'N' DIP</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Food &amp; Beverage (QSR)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek UK</span> </div> <p class="gn-reveal">Domino's has appointed creative communications agency Earnies to support the launch of CHICK 'N' DIP following a competitive pitch. Earnies will lead the high-impact launch campaign for the new chicken sub-brand, building awareness ahead of its rollout across more than 1,300 UK stores.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3b94c809d524db22202_69fcb3b15fd32ca08676e8dd_domino-s-69b0214eb5275653775793.jpeg" alt="Domino's"></div> <figcaption>Domino's appoints Earnies for the CHICK 'N' DIP launch across more than 1,300 UK stores.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#24</span> <h3 class="gn-list-item__title">Zürich Tourism Appoints Black Diamond as UK &amp; Ireland PR Agency</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Travel &amp; Tourism</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR</span> <span class="gn-list-item__pill"><strong>Source:</strong> Travel Daily Media</span> </div> <p class="gn-reveal">Zürich Tourism has appointed Black Diamond as its PR representation agency for the UK and Ireland, marking the destination's first dedicated representation in the market. The agency will lead media relations and communications activity to support Zürich's international growth strategy and raise awareness of the destination among UK and Irish travellers.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3b94c809d524db22222_69fcb3b2162fd9ec47e906f5_zurich-tourism-69b0214ef0c87459945920.jpeg" alt="Zürich Tourism"></div> <figcaption>Zürich Tourism appoints Black Diamond as its first dedicated PR representation in the UK and Ireland.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#25</span> <h3 class="gn-list-item__title">Sides Appoints Mediazoo as PR Agency</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Food &amp; Beverage (QSR)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR</span> <span class="gn-list-item__pill"><strong>Source:</strong> Mediazoo</span> </div> <p class="gn-reveal">Sides has appointed Mediazoo as its PR agency to support the hot chicken brand's next phase of growth in 2026. Mediazoo will manage press office activity, strategic media outreach, brand storytelling and crisis communications as Sides expands across the UK and international markets.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3b94c809d524db2220e_69fcb3b2102fe93f42a7e45c_sides-69b0214eaca7e572189464.jpeg" alt="Sides"></div> <figcaption>Sides appoints Mediazoo as PR agency to support its next phase of growth in 2026.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#26</span> <h3 class="gn-list-item__title">Meili Vodka Appoints We Are Indigo for UK Launch Communications</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Alcohol &amp; Spirits</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR</span> <span class="gn-list-item__pill"><strong>Source:</strong> The Spirits Business</span> </div> <p class="gn-reveal">Meili Vodka has appointed We Are Indigo to manage its UK communications strategy ahead of the brand's launch. The agency will oversee launch activity and partnerships, with a focus on building profile through the hospitality sector and culturally relevant brand positioning.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3b94c809d524db22218_69fcb3b3ddaf2ab198e36b38_meili-vodka-69b0214ea1acc559786047.jpeg" alt="Meili Vodka"></div> <figcaption>Meili Vodka appoints We Are Indigo ahead of its UK launch.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#27</span> <h3 class="gn-list-item__title">Bayer Appoints W Communications for Canesten and Berocca Briefs</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Healthcare &amp; Consumer Health</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek UK</span> </div> <p class="gn-reveal">Bayer has appointed W Communications as the PR agency for its consumer health brands Canesten and Berocca in the UK. The agency will support communications for both brands, helping to build awareness and relevance through earned media activity.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3b94c809d524db22215_69fcb3b4ddaf2ab198e36ba9_bayer-69b0214eb29a2768589400.jpeg" alt="Bayer"></div> <figcaption>Bayer appoints W Communications for Canesten and Berocca in the UK.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#28</span> <h3 class="gn-list-item__title">Suntory Beverage &amp; Food GB&amp;I Appoints Fleet Street as Trade PR Agency</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> FMCG (Soft Drinks)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Trade PR &amp; Communications</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek UK</span> </div> <p class="gn-reveal">Suntory Beverage &amp; Food Great Britain &amp; Ireland has appointed Fleet Street as its retained trade PR and communications agency following a competitive pitch. Fleet Street will lead trade communications to strengthen the company's reputation with customers and support its "Growing for good" vision.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3b94c809d524db22211_69fcb3b4ddaf2ab198e36bc2_suntory-beverage-and-food-gb-and-i-69b0214e8b065005035036.jpeg" alt="Suntory Beverage &amp; Food GB&amp;I"></div> <figcaption>Suntory Beverage &amp; Food GB&amp;I appoints Fleet Street following a competitive pitch.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#29</span> <h3 class="gn-list-item__title">Edgewell Appoints The Academy for UK PR Across Wilkinson Sword and Bulldog</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> FMCG (Personal Care)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek UK</span> </div> <p class="gn-reveal">Edgewell Personal Care has appointed The Academy to handle UK PR for its portfolio of global brands including Wilkinson Sword (Intuition) and Bulldog Skincare. The Academy will lead communications designed to build brand awareness and relevance across the UK market.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3b94c809d524db221fc_69fcb3b48904be2034f2b4f2_edgewell-69b0214ec0b3c913217177.webp" alt="Edgewell"></div> <figcaption>Edgewell appoints The Academy for UK PR across Wilkinson Sword and Bulldog Skincare.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#30</span> <h3 class="gn-list-item__title">Schweppes Appoints Mischief as Retained Creative Comms Agency</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> FMCG (Soft Drinks)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR / Social / Influencer</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek UK</span> </div> <p class="gn-reveal">Schweppes has appointed Mischief as its retained creative communications agency following a competitive pitch. Mischief will lead global strategy, consumer PR, social media and influencer activity to support brand repositioning across the UK and selected international markets.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3b94c809d524db2221b_69fcb3b5b01408e27a4edc8a_schweppes-69b0214ec2a5c715858066.jpeg" alt="Schweppes"></div> <figcaption>Schweppes appoints Mischief following a competitive pitch.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#31</span> <h3 class="gn-list-item__title">Vista Global Appoints Edelman for Global Corporate Communications</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Aviation (Private Aviation Services)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Corporate Communications</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek UK</span> </div> <p class="gn-reveal">Vista Global has appointed Edelman to manage its global corporate communications strategy. The agency will focus on strengthening the reputation of VistaJet and XO while engaging business leaders and ultra-high-net-worth audiences worldwide.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3b94c809d524db2221e_69fcb3b59ee8acada792822e_vista-global-69b0214ec4456511995344.jpeg" alt="Vista Global"></div> <figcaption>Vista Global appoints Edelman to manage global corporate communications for VistaJet and XO.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#32</span> <h3 class="gn-list-item__title">Heston Blumenthal Appoints Threesixty as Global PR Agency</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Hospitality &amp; Restaurants</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek UK</span> </div> <p class="gn-reveal">Chef Heston Blumenthal has appointed Threesixty as his retained agency for global PR. The agency will manage communications for the chef and his ventures, supporting brand storytelling and international reputation.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3b94c809d524db22205_69fcb3b6bf36b877e702155e_heston-blumenthal-69b0214eab67f248408988.jpeg" alt="Heston Blumenthal"></div> <figcaption>Heston Blumenthal appoints Threesixty as his retained global PR agency.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#33</span> <h3 class="gn-list-item__title">Nest Appoints Bradshaw Advisory as Strategic Communications Agency</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Financial Services (Pensions)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Strategic Communications &amp; Public Affairs</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek UK</span> </div> <p class="gn-reveal">UK workplace pension scheme Nest has appointed Bradshaw Advisory as its retained strategic communications agency following a competitive pitch. The agency will provide public affairs support, thought leadership development and reputation management as part of a contract running from 2026 with extension options to 2029.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3b94c809d524db2220b_69fcb3b6c2f1d7c2c7227b8a_financial-services-69b0214e8a57f144840176.png" alt="Nest"></div> <figcaption>Nest appoints Bradshaw Advisory on a contract running from 2026 with extension options to 2029.</figcaption> </figure> </div> <p class="gn-reveal"><em>Check back next month for the latest UK agency appointments and Public Sector RFP opportunities.</em></p> </div></div>