In this workshop for marketing leaders looking to effectively activate ‘social selling’, our panel of social media experts are here to cover the state of play for social media as a marketing channel in 2024, the differing platforms, opportunities, and challenges they present, and best practise advice for strategies from UGC to paid partnerships.

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On the agenda:

• The latest in social – The latest trends in how brands are using social platforms like TikTok, Instagram, and more for social selling

• Framing your social channels in 2024 – Balancing community engagement with direct conversion-led tactics, and the options for driving these through your social channels‍

• Challenges and opportunities – The key considerations before investing in social activation, measuring and demonstrating success, and questions from the audience for our panel

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Our speakers:

• Jack Moore, Head of Social, Hatch

• Laura Selby, Director of Digital, If Agency

• Nigel Agius, Head of Performance, Favoured

• Ines Casas, Social Director, eight&four

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Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation – register below to reserve your place.