<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fa7039e6d387059b0edb8b_agency-moves-8th-sept-banner-68c9418f6c929043944419.jpeg" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Intelligence</span> <h1 class="gn-title">8th Sept to 14th Sept 2025: Agency Moves &amp; Public Sector RFPs</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>16 September 2025</span> <span class="pip"></span> <span>3 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal">This week's edition of Weekly Agency Moves covers the confirmed agency appointments, pitch wins, and RFP activity across the UK between 8th Sept and 14th Sept 2025.</p> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#01</span> <h3 class="gn-list-item__title">Loveholidays appoints Ark as lead creative partner</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Travel</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative strategy &amp; campaigns</span> <span class="gn-list-item__pill"><strong>Published:</strong> 10 Sept 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> LBBOnline</span> </div> <p class="gn-reveal">Online travel agent loveholidays appointed Ark as its creative lead after a competitive pitch. Ark succeeds The Liberty Guild, which declined to repitch. The agency will drive awareness, trust, and purchase intent through brand campaigns.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb40342d55fc6ac2b8cf1_69fcb3fe8904be2034f2da49_love-holidays-68c840ab4b8af632776284.png" alt="Loveholidays appoints Ark as lead creative partner"></div> </figure> </div> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#02</span> <h3 class="gn-list-item__title">Entain switches £90m UK media account to PHD</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Betting &amp; Gaming</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Media planning &amp; buying</span> <span class="gn-list-item__pill"><strong>Published:</strong> 8 Sept 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span> </div> <p class="gn-reveal">Following a seven-month review, Entain moved its £90m Ladbrokes Coral UK media account from the7stars to PHD. The remit covers Ladbrokes, Coral, FoxyBingo, Gala, and PartyPoker. The7stars had handled Coral since 2011.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb40342d55fc6ac2b8d08_69fcb3ff23aebc21b77c5217_ladbrokescoral-68c840ab8d82a129923696.png" alt="Entain switches £90m UK media account to PHD"></div> </figure> </div> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#03</span> <h3 class="gn-list-item__title">National Grid appoints AMS Media to lead "The Great Grid Upgrade"</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Energy &amp; Utilities</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Media planning &amp; buying</span> <span class="gn-list-item__pill"><strong>Published:</strong> 12 Sept 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span> </div> <p class="gn-reveal">AMS Media won a three-year contract as media agency of record for National Grid's "Great Grid Upgrade" campaign, succeeding incumbent Mower. M&amp;C Saatchi was also reappointed on creative following a competitive pitch.</p> </div> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#04</span> <h3 class="gn-list-item__title">IG appoints Medialab for UK media planning &amp; buying</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Financial Services (Trading)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Media planning &amp; buying</span> <span class="gn-list-item__pill"><strong>Published:</strong> 12 Sept 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span> </div> <p class="gn-reveal">Independent agency Medialab secured IG's UK media brief, replacing MG OMD. The remit includes offline and digital media strategy to boost brand awareness and reposition IG with broader UK investor audiences.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb40342d55fc6ac2b8ceb_69fcb3ff4da105fd59b8f348_mixcollage-09-sep-2025-10-10-am-6830-68c840ab46cc4212663844.jpeg" alt="IG appoints Medialab for UK media planning &amp; buying"></div> </figure> </div> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#05</span> <h3 class="gn-list-item__title">Food Foundation &amp; Veg Power appoint Ark for healthy eating campaign</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Charity / Public Health</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative strategy &amp; campaigns</span> <span class="gn-list-item__pill"><strong>Published:</strong> 9 September 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Prolific North</span> </div> <p class="gn-reveal">Ark was chosen by Food Foundation and Veg Power, backed by the National Lottery Community Fund, to run a campaign encouraging UK audiences to eat more beans, pulses, and legumes. This builds on Ark co-founder Mat Goff's prior work on "Eat Them to Defeat Them".</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb40342d55fc6ac2b8ce8_69fcb4000ddeb0aececf6896_daf04008-2be8-45e8-9567-8d9600651dd7-68c840ab442a3463573093.png" alt="Food Foundation &amp; Veg Power appoint Ark for healthy eating campaign"></div> </figure> </div> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#06</span> <h3 class="gn-list-item__title">Dept appointed digital agency for Miles &amp; More (Lufthansa)</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Aviation / Loyalty</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Digital experience</span> <span class="gn-list-item__pill"><strong>Published:</strong> 9 September 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> The Drum</span> </div> <p class="gn-reveal">Dept has been appointed as Digital Lead Agency for Miles &amp; More, Lufthansa Group's global loyalty programme. With more than 36 million members worldwide, Miles &amp; More is one of Europe's largest traveller communities, combining loyalty, experience, and rewards across Lufthansa and partner airlines. The win builds on Dept's existing role as Lufthansa's Digital Agency of Record, extending their remit to evolve digital engagement and create innovative member experiences. Dept will design and develop new digital features to deliver value to travellers, strengthen customer loyalty, and support the programme's global</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb40342d55fc6ac2b8ce2_69fcb400c9bd61c55a032331_dept-milesandmore-marketing-report-one-68c840ab50807585397474.png" alt="Dept appointed digital agency for Miles &amp; More (Lufthansa)"></div> </figure> </div> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#07</span> <h3 class="gn-list-item__title">Folk lands four comms accounts (Nationwide, Popeyes, Ogi, DEBRA)</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Banking, Food &amp; Beverage, Telecoms, Charity</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Communications / Customer engagement</span> <span class="gn-list-item__pill"><strong>Published:</strong> 10 September 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Marketing Beat</span> </div> <p class="gn-reveal">Comms agency Folk was appointed by Nationwide Building Society, Popeyes, broadband provider Ogi, and rare disease charity DEBRA to support customer communications strategy and delivery.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb40342d55fc6ac2b8cfa_69fcb401f3e37524174bd43e_newfile-3-68c840ab8d8a0708330008.avif" alt="Folk lands four comms accounts"></div> </figure> </div> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <h2 class="gn-reveal">Public Sector RFPs</h2> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#08</span> <h3 class="gn-list-item__title">Sheffield City Council: 'Sheffield Inspires' Campaign PR/Digital Media Agency</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Local Government / Tourism &amp; Place Marketing</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR, digital media buying &amp; campaign promotion</span> <span class="gn-list-item__pill"><strong>Published:</strong> 8 September 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Find a Tender</span> </div> <p class="gn-reveal">Open tender for agencies to deliver digital media and PR campaigns supporting Sheffield's visitor economy under the 'Sheffield Inspires' programme.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb9679ee8acada79475f3_69fcb96638ed09eca82680c2_https-3a-2f-2fsubstack-post-media-s3-amazonaws-com-2fpublic-2fimages-2f76ed51e1-.webp" alt="Sheffield City Council: Sheffield Inspires Campaign"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#09</span> <h3 class="gn-list-item__title">Barnsley MBC: Framework for Graphic Design, Videography &amp; Campaign Development</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Local Government</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative production, design, video, campaign development (framework)</span> <span class="gn-list-item__pill"><strong>Published:</strong> 8 September 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Find a Tender</span> </div> <p class="gn-reveal">Four-year framework to provide graphic design, animation, videography, and campaign development services across Barnsley Council's marketing activity.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb40342d55fc6ac2b8ce5_69fcb402a58c76d3e2a3e645_maxresdefault-68c840ab53d30197076764.jpeg" alt="Barnsley MBC: Framework for Graphic Design, Videography &amp; Campaign Development"></div> </figure> </div> <p class="gn-reveal"><em>Check back next week for the latest UK agency appointments and Public Sector RFP opportunities.</em></p> </div></div>