<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fa7033ab5011b4fe1a7bbb_agency-moves-29th-sept-banner-68ef7e276f36c560918987.jpeg" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Intelligence</span> <h1 class="gn-title">29th Sept to 5th Oct 2025: Agency Moves &amp; Public Sector RFPs</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>6 October 2025</span> <span class="pip"></span> <span>5 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal">This week's edition of Weekly Agency Moves covers the confirmed agency appointments, pitch wins, and RFP activity across the UK between 29th Sept and 5th Oct 2025.</p> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#01</span> <h3 class="gn-list-item__title">Ryder Cup appoints The Kite Factory for 2027 campaign</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Sport &amp; Events</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Media Planning &amp; Buying</span> <span class="gn-list-item__pill"><strong>Published:</strong> 30 Sept 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span> </div> <p class="gn-reveal">Ryder Cup Europe has appointed The Kite Factory to handle media for its "Adare to Dream" campaign promoting the 2027 tournament in Ireland. The appointment follows a competitive pitch, with creative provided by Matta and media running across Sky, Dazn, social and outdoor in major cities. This marks the first dedicated campaign created specifically for a forthcoming Ryder Cup as the competition approaches its 100th anniversary.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb433e73405f04430ce18_69fcb428c9bd61c55a03385b_european-tour-ryder-cup-2027-stage-is-set-16x9-68ef7cc8e9189748416576.png" alt="Ryder Cup 2027 campaign visual"></div> <figcaption>Ryder Cup Europe's "Adare to Dream" campaign for the 2027 tournament in Ireland.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#02</span> <h3 class="gn-list-item__title">Bayer consolidates $752m global media and creative under IPG</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Healthcare</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Integrated (Creative, Media &amp; Production)</span> <span class="gn-list-item__pill"><strong>Published:</strong> 1 Oct 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span> </div> <p class="gn-reveal">Bayer's Consumer Health division has appointed Interpublic Group as its global partner across all creative, media and production, ending relationships with EssenceMediacom, BBDO and MullenLowe. The new "connected global model" aims to streamline operations, enhance consistency and scale data-led creativity. Dedicated regional hubs will support the roll-out of the new structure from January 2026.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb433e73405f04430ce07_69fcb429ddaf2ab198e39e39_bayer-fotoware-scaled-68ef7ebd7f46a614483838.jpeg" alt="Bayer Consumer Health"></div> <figcaption>Bayer's Consumer Health division consolidates global media and creative under Interpublic Group.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#03</span> <h3 class="gn-list-item__title">Haleon splits global creative between WPP and Publicis Groupe</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Healthcare</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative</span> <span class="gn-list-item__pill"><strong>Published:</strong> 30 Sept 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span> </div> <p class="gn-reveal">Haleon has divided its global creative account across WPP and Publicis Groupe, reducing its roster from three holding companies to two. WPP retains wellness and oral health, while Publicis takes over other OTC categories. The simplification is designed to strengthen focus and streamline creative alignment across Haleon's portfolio of global health brands including Sensodyne, Centrum and Advil.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb9710ffc77cdf8d1e9dd_69fcb970fca0df277f97940c_haleon-s-brands-are-household-names-courtesy-photo-id-31415830-width-1245-height.webp" alt="Haleon brand portfolio"></div> <figcaption>Haleon's portfolio of global health brands including Sensodyne, Centrum and Advil.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#04</span> <h3 class="gn-list-item__title">Maersk selects WPP Media as global strategic partner</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Transport &amp; Logistics</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Media Planning &amp; Strategy</span> <span class="gn-list-item__pill"><strong>Published:</strong> 1 Oct 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span> </div> <p class="gn-reveal">Maersk has appointed WPP Media to oversee strategic media operations across 130 markets, taking over from incumbent Havas Media Network. Managed from a new global hub in Copenhagen, the partnership will balance global consistency with local activation and data-driven insight. The appointment reinforces WPP's growing presence in logistics and B2B media.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb433e73405f04430cde1_69fcb42a3ee4f480426bdb11_blue-container-at-ningbo-700x500-68ef7cc777589984438245.avif" alt="Maersk shipping container"></div> <figcaption>Maersk appoints WPP Media to oversee strategic media operations across 130 markets.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#05</span> <h3 class="gn-list-item__title">Loveholidays appoints Medialab to multi-market media brief</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Travel &amp; Leisure</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Media Planning &amp; Buying</span> <span class="gn-list-item__pill"><strong>Published:</strong> 30 Sept 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Marketing Report</span> </div> <p class="gn-reveal">Online travel platform Loveholidays has named Medialab as its new media partner following a closed review. The agency will handle paid media across the UK, Ireland, Germany, Austria and the Netherlands, succeeding Beyond and Craft Media. The move aligns with the brand's growth ambitions and its focus on performance marketing.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb433e73405f04430cdef_69fcb42bc2f1d7c2c722d242_loveholidays-68ef7cc8c30d6268689881.png" alt="Loveholidays"></div> <figcaption>Loveholidays names Medialab as its new media partner across five European markets.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#06</span> <h3 class="gn-list-item__title">Fold7 joins BMW Group roster for Mini brand work</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Automotive</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative</span> <span class="gn-list-item__pill"><strong>Published:</strong> 30 Sept 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span> </div> <p class="gn-reveal">Fold7 has been added to BMW Group's agency roster to support creative work on the Mini brand. The appointment expands the agency's automotive credentials and will complement existing partnerships with Jung von Matt.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb433e73405f04430cdde_69fcb42c42d55fc6ac2ba4f3_1x-1-68ef7cc78e3fc670019990.webp" alt="Mini brand"></div> <figcaption>Fold7 joins BMW Group's agency roster to support creative work on the Mini brand.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#07</span> <h3 class="gn-list-item__title">Bicycle London wins Warner Hotels media account</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Hospitality</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Media Planning &amp; Buying</span> <span class="gn-list-item__pill"><strong>Published:</strong> 01 Oct 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span> </div> <p class="gn-reveal">Bicycle London has been selected as the media agency for adults-only hotel chain Warner Hotels following a final pitch against The7Stars and incumbent EssenceMediacom North. The brief will focus on elevating brand performance and driving bookings through precision targeting.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb433e73405f04430cde4_69fcb42ce73405f04430cbec_mixcollage-30-sep-2025-09-29-am-9210-68ef7cc77343f421484910.jpeg" alt="Warner Hotels"></div> <figcaption>Bicycle London wins the Warner Hotels media account after a final pitch against The7Stars and EssenceMediacom North.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#08</span> <h3 class="gn-list-item__title">Dinosaur wins creative account for Crown Paints</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Home &amp; Interiors</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative</span> <span class="gn-list-item__pill"><strong>Published:</strong> 30 Sept 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span> </div> <p class="gn-reveal">Independent Manchester agency Dinosaur has been appointed by Crown Paints to handle its creative account, taking over from Driven. The agency will be responsible for developing campaigns to reinforce Crown's heritage and appeal to new consumer audiences. The pitch was run by The GO Network.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb433e73405f04430cde7_69fcb42dddaf2ab198e3a058_mixcollage-01-oct-2025-10-30-am-6695-68ef7cc748bd9264265460.jpeg" alt="Crown Paints"></div> <figcaption>Dinosaur appointed by Crown Paints to handle its creative account, taking over from Driven.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#09</span> <h3 class="gn-list-item__title">Comic Relief appoints Grey London to relaunch Sport Relief</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Charity</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative &amp; Brand Strategy</span> <span class="gn-list-item__pill"><strong>Published:</strong> 30 Sept 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PR Week</span> </div> <p class="gn-reveal">Comic Relief has enlisted Grey London to lead the relaunch of its iconic Sport Relief campaign in 2026. The creative will reimagine the event to re-engage the public through humour, sport and cultural participation. The win builds on Ogilvy's appointment for Red Nose Day earlier this year.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb433e73405f04430cdfe_69fcb42eddaf2ab198e3a0ce_p0kzcr5l-68ef7cc7991ed926256253.jpeg" alt="Sport Relief"></div> <figcaption>Grey London appointed to lead the relaunch of Comic Relief's Sport Relief campaign in 2026.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#10</span> <h3 class="gn-list-item__title">Sue Ryder names Tin Man as retained PR agency</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Charity</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR</span> <span class="gn-list-item__pill"><strong>Published:</strong> 30 Sept 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek</span> </div> <p class="gn-reveal">Following a four-way pitch, Sue Ryder has appointed Tin Man Communications to increase public awareness and understanding of its palliative care and bereavement work. The brief includes national press office support and integrated campaigns, replacing incumbent The PHA Group. Tin Man's first work will launch in early 2026.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb433e73405f04430cdfb_69fcb42e3577f227cab4f08f_221117-18-sp-sue-ryder-012-arrival-01-0482-rt-height-600-68ef7cc77a536139011566.jpeg" alt="Sue Ryder"></div> <figcaption>Tin Man Communications appointed by Sue Ryder following a four-way pitch, replacing The PHA Group.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#11</span> <h3 class="gn-list-item__title">The Old Vic hires Hello Tomorrow for Backstage launch</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Arts &amp; Culture</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Strategic Communications</span> <span class="gn-list-item__pill"><strong>Published:</strong> 2 Oct 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek</span> </div> <p class="gn-reveal">The Old Vic has appointed Hello Tomorrow to lead communications for the launch of its new six-storey creative and community hub, Backstage. The brief includes narrative development, media engagement, and business positioning ahead of the November opening. The appointment follows Hello Tomorrow's recent work with The Retail Trust.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb433e73405f04430cdf5_69fcb42eddaf2ab198e3a18c_the-old-vic-68ef7cc778df6383257567.webp" alt="The Old Vic"></div> <figcaption>Hello Tomorrow appointed to lead communications for The Old Vic's new Backstage hub, ahead of the November opening.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#12</span> <h3 class="gn-list-item__title">Vinted appoints Smarts for pan-European PR and social</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> E-commerce</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR, Social &amp; Creator Partnerships</span> <span class="gn-list-item__pill"><strong>Published:</strong> 29 Sept 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek</span> </div> <p class="gn-reveal">Vinted has hired Smarts to lead PR and influencer activity for its "New Eras Again" campaign across multiple European markets. The agency will showcase the versatility of second-hand shopping through its ambassador programme, "Vinted Curators". The account expands Smarts' relationship with MSQ and its European presence.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb433e73405f04430cdf2_69fcb42f23aebc21b77c730e_vintedrs-68ef7cc77343f908230829.jpeg" alt="Vinted"></div> <figcaption>Smarts appointed by Vinted to lead PR and influencer activity for its "New Eras Again" campaign across multiple European markets.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#13</span> <h3 class="gn-list-item__title">Cruise Saudi selects MMGY for global communications</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Tourism</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Global PR</span> <span class="gn-list-item__pill"><strong>Published:</strong> 29 Sept 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek</span> </div> <p class="gn-reveal">Cruise Saudi has appointed MMGY as its retained global communications agency after a multi-agency pitch. The remit includes international brand storytelling and reputation building to support Saudi Arabia's cruise-tourism goals. MMGY will operate from the UK and US, succeeding Lotus for the global brief.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb433e73405f04430cdea_69fcb42fc2f1d7c2c722d48f_aroya-cruises-crop-760x570-68ef7cc74983e677544595.webp" alt="Cruise Saudi"></div> <figcaption>MMGY appointed as Cruise Saudi's retained global communications agency, succeeding Lotus.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#14</span> <h3 class="gn-list-item__title">Fjällräven appoints Brandwave for UK consumer PR</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Outdoor Apparel</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Consumer PR &amp; Influencer Relations</span> <span class="gn-list-item__pill"><strong>Published:</strong> 3 Oct 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span> </div> <p class="gn-reveal">Swedish outdoor brand Fjällräven has chosen Brandwave as its retained UK PR partner to strengthen awareness of its heritage and sustainability values. The brief spans earned media, influencer partnerships and community activations including the Fjällräven Classic trekking event.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb433e73405f04430cdf8_69fcb43009ffd81873775727_1606212270463-68ef7cc77676e633141925.jpeg" alt="Fjällräven"></div> <figcaption>Brandwave appointed as Fjällräven's retained UK PR partner, covering earned media, influencer partnerships and community activations.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#15</span> <h3 class="gn-list-item__title">Minor Figures hires Espresso for new product PR campaign</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Food &amp; Drink</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR &amp; Influencer Marketing</span> <span class="gn-list-item__pill"><strong>Published:</strong> 2 Oct 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek</span> </div> <p class="gn-reveal">Coffee brand Minor Figures has appointed PR agency Espresso to manage consumer and trade PR around its upcoming product launch. The work will focus on creative earned storytelling and influencer engagement to drive awareness.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb433e73405f04430ce0c_69fcb430ddaf2ab198e3a2b6_minor-figures-cans-3-68ef7cc7e768e073736910.jpeg" alt="Minor Figures"></div> <figcaption>Minor Figures appoints Espresso to manage consumer and trade PR around its upcoming product launch.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#16</span> <h3 class="gn-list-item__title">Matchroom Boxing hires Soapbox London for PR support</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Sport</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR &amp; Event Management</span> <span class="gn-list-item__pill"><strong>Published:</strong> 2 Oct 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek</span> </div> <p class="gn-reveal">Soapbox London will provide ongoing press office and partner relations support to Matchroom Boxing. The partnership will strengthen the promoter's communications presence across its global boxing events.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb433e73405f04430ce04_69fcb431a7064ac369ffdc3a_31749c64-498c-4b09-8884-7f38f71ce718-68ef7cc7d5e54074542187.jpeg" alt="Matchroom Boxing"></div> <figcaption>Soapbox London appointed to provide press office and partner relations support to Matchroom Boxing.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#17</span> <h3 class="gn-list-item__title">National Museums NI launches £2.07m marcomms framework</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Public Sector</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Marketing, Consulting &amp; Outsourced Services</span> <span class="gn-list-item__pill"><strong>Published:</strong> 2 Oct 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Find a Tender</span> </div> <p class="gn-reveal">National Museums NI has issued a tender worth over £2m for communications, PR, design, advertising and digital services across its four museums. The PR lot alone is valued at £600k and aims to boost the museums' national and international profiles. Submissions close 27 October, with contracts due to begin in January 2026.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb433e73405f04430ce12_69fcb431a7064ac369ffdc8b_national-museum-of-scotland-43-68ef7cc802eef331603746.webp" alt="National Museums NI"></div> <figcaption>National Museums NI issues a tender worth over £2m for communications, PR, design, advertising and digital services.</figcaption> </figure> </div> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <p class="gn-reveal"><em>Check back next week for the latest UK agency appointments and Public Sector RFP opportunities.</em></p> </div></div>