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Jul 2024
We bring you a round-up of the biggest and best Creative, Digital, and OOH marketing and advertising campaigns each month in 2024.
The exciting summer of sport is upon us, with the sun shining across the nation and the Euros 2024 tournament in full flow (albeit England’s nerve-racking start), we set out to collate the most impactful Creative, Digital, and OOH marketing campaigns released in June 2024.
From Sports Direct’s star-studded ad capturing the football fever, to Biffa’s plea for better waste management, to doners that are more than just a night-time grease from GDK - here’s our list of 8 of the best campaigns this month.
April - Campaigns #26 - 33
May - Campaigns #34-41
June - Campaigns #42-49
Take a look at our calendar of free virtual strategy workshops, designed to tackle the key challenges facing in-house marketing leaders
Brand: Alton Tower Resort
Category: Amusement
Agency: TBWA/MCR
Medium: OOH, DOOH
Alton Towers unveils spectacular 3D OOH to celebrate the grand re-opening of its Nemesis attraction after 18 months of closure.
Named Nemesis Reborn, people living within two hours of the resort will be greeted with a series of out-of-home executions, devised by creative agency TBWA/MCR in partnership with DOOH.com, Wavemaker and Group M OOH.
The 3D campaign will run across digital large and small format screens in shopping centres, cinemas, motorway service areas, and roadside locations.
Brand: Capital One UK
Category: Financial Services
Agency: Rise at Seven + Kinetic
Medium: OOH
Capital One UK unveils transparent billboards to highlight a lack of clarity around APR repricing.
Created by Rise at Seven and Built by Kinetic, the financial services brand’s billboard was erected at London’s Victoria Station last week – in response to research revealing that over 1 in 10 adults (11%) have applied for a credit card and then ended up with a higher interest rate.
In a bid to raise awareness and showcase its ‘Real Rates’ promise, Capital One UK launched the ‘Credit Made Clearer’ campaign to ensure that anyone looking to take out a credit card in the future is aware of the potential increased cost of borrowing.
DOWNLOAD: Our 2024 Industry Pulse Check Report on the trends, challenges, and opportunities to shape your strategy this year.
Brand: Frontline19
Category: Charity
Agency: Adam&EveDDB
Medium: TV, Social, OOH
Healthcare worker charity Frontline19 sheds light on the urgent mental health crisis gripping UK health professionals in shocking new ad, revealing 25% of NHS staff have considered suicide.
Developed by creative agency Adam&EveDDB, the work showcases how NHS staff are now more likely to be in greater distress than their own patients due to the unrelenting pressures of sector in recent years.
Spearheaded by a dramatic two-minute film, the campaign will run across TV, cinema, social, press and out-of-home in a bid to drive donations to Frontline19’s counselling services.
Brand: Magnum
Category: FMCG
Agency: MullenLowe
Medium: DOOH
Magnum launches UK’s largest 3D OOH campaign across 324 sites in celebration of its new flavour innovations – Euphoria and Chill.
The billboard can be found in iconic locations across the nation, including London’s Piccadilly Lights, Birmingham’s New Street, Manchester’s Printworks, and Liverpool’s Media Wall.
Created by MullenLowe, the DOOH aims to provoke broadcast reach and builds on the success of Magnum’s ‘The Pleasure Express’ campaign, offering audiences an engaging blend of digital and physical worlds.
Read: In-house, Agency, or Freelance – Getting the Best from your Marketing Budget
Brand: Pancreatic Cancer UK
Category: Charity
Agency: GOOD
Medium: OOH
Pancreatic Cancer UK shares new ‘more than hope’ brand identity, to garner more awareness of the disease as well as funding and support for its work.
Produced in collaboration with purpose-driven agency GOOD, the brand idea feeds into the organisation’s goal of improving survival rates for the disease. Currently, five-year survival rates are under 7%.
The new design approach draws on the publishing world, to create a distinctive font and move away from the unrecognisable CUK symbol. The new look instead places emphasis on a rounded serif pancreatic wordmark, with an oval P symbol.
Brand: Rubicon
Category: FMCG
Agency: IMA
Medium: TV, VOD, Social
Soft drink brand Rubicon is ‘releasing the sunshine’ in vibrant new ad, devised by creative agency IMA-HOME.
The integrated campaign that communicates the carefree joy of sipping on the fruity beverage can bring, centres around a vibrant TV spot that sees a young man’s world turned upside-down (for the better) as he enjoys a fresh Rubicon.
With media planning and buying handled by the7Stars, the creative will run through to 13 June across TV, video-on-demand, social media via YouTube, TikTok, Snap and Meta as well as out-of-home.
View our workshop playback: Driving Conversions with your Social Media Strategy
Brand: Tropicana
Category: FMCG
Medium: TV, OOH, Social
Tropicana has launched a new £3.5 million campaign to mark its new ‘It’s that juice” platform’, spotlighting its iconic orange branding.
The ‘Not all oranges are the same’ campaign features special build sites, buses, social, PR and shopper, showing consumers that not all juices are the same.
The campaign centres the orange with a straw as its hero asset and is also accompanied by a 10-second TV spot which reinforces the same messaging about being fresh from the fruit.
“The launch of this campaign marks another exciting moment for the brand, helping us express our confidence as category market leaders,” said Tropicana Brands Group Marketing Director, Elizabeth Ashdown.
Brand: Waitrose
Category: Supermarket
Agency: Saatchi & Saatchi
Medium: OOH (special build)
Waitrose ‘wonky billboard’ marketing stunt pays off as council misses angle.
The ad itself – created by Saatchi & Saatchi – showed an arrow pointing downwards, surrounded by produce, with the tilted angle giving the appearance of the lower-priced food tumbling to the bottom of the image.
The marketing stunt has left a London council looking decidedly lop-sided after it fenced off one of its own advertising billboards amid fears that it could be a risk to public safety.
Waitrose was quick to make the most of the opportunity for extra publicity, as it responded to the move on X (formerly known as Twitter). The supermarket tagged the council in its post, which read: “Thanks for the swift action but while our prices are falling rapidly, our billboard certainly isn’t! #noneedforbollards.”
Brand: Müller - Frijj
Category: FMCG
Agency: VCCP London
Medium: OOH
Frijj brings its iconic ‘Feel the URjj’ tagline to life with a new, innovative OOH campaign displaying the irresistible power of the milkshake.
Created by Müller’s agency of record – VCCP London, the striking special builds features a Frijj-shaped hole in the middle, giving the illusion that someone has been unable to ‘resist the URjj’ and taken the bottle from the poster.
Each of the OOH sites, which are up in four locations across London and Birmingham, feature attention-grabbing cow prints along with a note of caution: ‘Warning: this ad may cause the URjj’.
The campaign will run from 6 May to 23 June and is supported by radio and social activity.
Brand: Currys
Category: Retail
Agency: AMV BBDO
Medium: TV
Currys latest ad shows the lengths its employees will go to in avoiding the distraction of the Euro 2024 finals this summer.
Created by London agency AMV BBDO, ‘No Distractions’ will form part of the tech retailer’s ongoing ‘Beyond Techspectations’ brand platform, highlighting how its staff go above and beyond to better serve their customers.
The creative will revolve around a series of three ads, each detailing a different worker’s struggles to remain football-free as they don giant eye masks, human-sized dog cones and even turning their heads 180 degrees like an owl.
On the campaign, Currys Senior Advertising Manager, Martin Burke says: “We continue to push absurdly humorous boundaries, whilst reaffirming Currys as the go to tech experts for all its customer’s needs.”
Watch our workshop playback: Social as a Search Engine – Finding a Strategy that Works for you
Brand: Urban Rhino Gin
Category: FMCG
Agency: BH&P
Medium: Brand Refresh
A drinks brand with purpose. Acquired by Pete Richardson, Co-Founder of the world’s first rhino orphanage, Urban Rhino Gin has rebranded and relaunched, winning many gin awards in the short time since the brand relaunch.
Every bottle supports The Rhino Orphanage in South Africa. B Corp agency BH&P crafted a standout brand refresh with eco-friendly packaging. B2B2C launch includes ideal home show, awards, major retailer partnership, and royal ascot.
On the campaign, Claus Larsen, Creative Director at BH&P says, “we wanted to create something extraordinary for this venture marketing client. When Pete Richardson, Co-Founder of the rhino orphanage, purchased the brand, it was in need of a complete rethink. We’re proud of the impact our work has made in a short period of time, and excited to see where it goes next.”
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Brand: Lexus
Category: Automotive
Agency: T&Pm
Medium: TV
Japanese car brand Lexus has partnered with Sky (Sky Sports) and the ATP and LTA tours which aims to honour both the sports and its legions of dedicated fans.
Developed by London agency T&Pm, ‘Rise to It’ will be anchored by a 60-second hero spot, highlighting the parallels between Lexus’ innovations and professional tennis, the car manufacturer celebrates the constant innovation and creativity needed in both automotive worlds and elite sport.
“To continue accelerating our annual volume growth we recognise the importance of building brand salience, and tennis sponsorship gives us a huge opportunity to reach large audiences in the UK,” Lexus Brand Strategy Lead, Mat Thomas said.
Read: Against the Grain interview with Emily Dunlop, Head of Marketing at Multiplier
Brand: Habitat - part of Sainsbury’s group
Category: Household Retailer
Agency: New Commercial Arts
Medium: OOH
Household retailer Habitat celebrates its 60th anniversary with a series of custom-built 3D billboards.
Designed by creative agency New Commercial Arts, ‘Love Design, Love Habitat’ marks the launch of a revamped brand platform, whilst paying homage to the history of the brand by highlighting its past, present and future.
Oversized so-called ‘special builds’ will showcase a range of Habitat homeware items in locations such as London (Exmouth Market and Whitechapel), Manchester and Birmingham.
Brand: The Royal National Institute of Blind People (RNIB)
Category: Charity
Agency: GOOD
Medium: OOH, Social
RNIB encourages Brits to proactively offer those with sight loss a helping hand in new awareness campaign.
Devised by purpose-driven agency GOOD, the 45-second spot aims to educate Britons about the simple steps they can take to make the world most easily navigable for people affected by sight loss.
Running across social media, out-of-home and radio, the creative is presented from the point of view of blind or partially sighted people and takes a humorous approach in raising awareness.
On the campaign, Bryn Attewell, Executive Creative Director of GOOD says, “our current world isn’t accessible to blind or partially sighted people, so creating allies is an important step in educating, inspiring and making the UK a more inclusive place for all.
With that in mind, we created a campaign to help people recognise the barriers faced by those with sight-loss, so that they are better placed to do something about it.”
View our latest pitch win managed by The GO! Network: The Health Lottery x Realtime Agency
Brand: AG Barr - Irn-Bru
Category: FMCG
Agency: Leith
Medium: TV, Social
Irn-Bru celebrates the return of optimism to Scottish football in new ad campaign ahead of this summer’s Euro 2024 finals.
Developed by Edinburgh-based agency Leith, the campaign will revolve around three comedic spots that look to capture the optimism that all Scotland fans will be feeling in the run-up to their opening game against the hosts on 14 June.
Set in the rather banal surroundings of a GP’s office, the inaugural spot sees comedy star Sanjeev Kohli treat a series of fans who’ve mysteriously come down with a rare case of ‘optimism’.
Brand: Teva Pharmaceuticals - Sudocrem
Category: Health & Wellness
Agency: Havas Consumer Health
Medium: TV
Sudocrem launches its first global TV spot declaring it’s ‘not just for babies’.
The ad campaign created by Havas Consumer Health (Havas’ new health and wellness agency) marks the first time the brand has employed a unified communications platform across all territories and begins rolling out in more than 15 markets.
It sees the Teva Pharmaceuticals owned skincare brand expand its long-standing focus on exclusively being a treatment for nappy rash, by shedding light on other uses like cuts and grazes, eczema, and acne spots.
Brought to life in a new 30-second TV commercial, sees a baby act as a spokesperson on all things Sudocrem: “My family always looks after me, so I look after them – by lending them my Sudocrem.”
Brand: Sports Direct
Category: Sports Fashion Retailer
Agency: Mox London
Medium: Social, TV, OOH, Digital
Sports Direct catches the football fever in its star-studded summer campaign ahead of the Euro 2024 tournament.
Devised by creative agency Mox London, the 40-second spot captures the spirit of the beautiful game in a whirlwind of activity, bringing a host of footballing legends (including Ian Wright and Jordan Pickford) and everyday people together as football fever arrives in a local town.
Currently running across socials, the campaign will also be seen on TV, OOH, digital and in-store for the duration of the tournament.
Brand: The Exeter
Category: Financial Services
Agency: Guy & Co
Medium: Website, OOH, Social
Guy & Co helped The Exeter challenge how they communicate their excellent claims paid statistics.
The pre-campaign research with intermediaries gave the agency confidence in their informative yet totally unexpected creative to make The Exeter really stand out in a sea of sameness.
On the campaign, Guy & Co share:
“We were challenged by The Exeter to elevate their annual claims paid statistics from just numbers on a page to pieces of content which were interesting, fun and, most importantly, memorable.
Across the category, the majority of customers don’t trust insurers to pay out claims. They feel claims paid stats are ‘too good to be true’ and rarely see any proof of what the numbers mean in the real world.
Our point of view was that to claims paid statistics more human, we must reframe the numbers in ways that are both relatable and memorable.
Our proposition: Claims paid = differences made.”
Watch our workshop playback: Creating Unique Buyer Experiences - Standing Out with your Brand Online
Brand: Biffa
Category: Waste Management
Agency: bandstand
Medium: OOH, Social, Brand
Independent creative agency bandstand was tasked to ensure C-suite and key B2B decision makers understand what Biffa does beyond taking your bins away and big red trucks.
'What iff waste wasn't wasted?' starts the conversation around waste from reducing, recycling, and reusing, positioning Biffa at the heart of the community, as a business to help with all your waste needs.
With thought-provoking one-liners, beginning with ‘What Iff…?’ the campaign created impact by capitalising on the distinctive letters of the Biffa logo.
The campaign also shone a light on their expertise, championing the people who drive the business forwards.
Brand: IFM Investors
Category: Financial Services – Investment Management
Agency: Nucco
Medium: Brand
Communication experts Nucco helped IFM Investors stand out in a sea of sameness at a flagship event for the infrastructure investment sector.
The agency created a unique message and compelling animation that resonated with attendees, making a lasting impression at this key industry event.
Read: In-Housing, Outsourcing, and AI – Optimising your Content Production with New Tech
Brand: British Gas
Category: Utilities
Medium: TV, Radio, Social
British Gas celebrates fans watching the epic summer of sport from the comfort of their homes with the energy provider always on hand.
Created by T&Pm and OMD UK, the campaign – which stars Team GB and Paralympics GB athletes – launched during the Scotland v Germany Euros opening game, with a 60-second TV film.
The film begins by showing superstars Tom Daley, Katarina-Johnson-Thompson and Alfie Hewett in front of what appears to be the Eiffel Tower, before revealing that they are in fact in front of London’s Crystal Palace.
Commentators then take viewers through the action as the film cuts around the UK, showing Brits excitedly getting ready to enjoy the summer of sport.
Brand: German Doner Kebab
Category: Fast-food chain
Agency: Lucky Generals
Medium: OOH, Digital, Social
Lucky Generals turns night-time grease into daylight lux in German Doner Kebab debut brand campaign.
GDK is reframing the dish as more than just a post-pub treat, by showing off just how classy it can be to eat their kebabs.
The debut work drives the change forward with OOH ads displaying high-end models holding a delicious GDK kebab, led by the line ‘Doners worthy of the daylight.’
To add further weight to the strategy, the visuals have been specifically placed in high-end areas.
View our latest pitch win managed by The GO! Network: O’Donnell Moonshine x TrunkBBI
Brand: Women’s Aid
Category: Awareness Charity
Agency: House 337
Medium: OOH
Women’s Aid spotlights the worrying domestic abuse spike during major England games as the Euros 2024 gets into full swing.
Created in partnership with London agency House 337, ‘No More Years of Hurt’ marks the second collaboration between the charity and the agency after a similar campaign raised awareness around the issue during the 2022 World Cup.
This latest campaign features specially made football scarves emblazoned by classic football chants with a twist, highlighting the fear felt by women and children living with an abuser – such as ‘No More Years of Hurt’, ‘He’s Coming Home’ and ‘England Til I Die’.
Brand: Heinz
Category: FMCG
Agency: Wieden + Kennedy
Medium: Social
Heinz fans are set to be ‘obsauced’ with the new limited-edition ‘Every Sauce’ range, developed for the food brand by creative agency Wieden + Kennedy.
The new product combines fourteen Heinz sauces for a new product launch, to both the delight and bemusement of fans – from smoky bacon ketchup to chip sauce and garlic and caramelised onion mayo.
“It’s no secret that people go to irrational lengths for Heinz. While developing the ‘We’re Obsauced’ platform, the creative team came up with a mad idea: what if we create a sauce made up of all Heinz Sauces,” said Wieden + Kennedy London directors Juan Sevilla and Joe de Souza.
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