Brand Sector:
CLIENT REQUIREMENT:
Overview
After another solid year of growth, Sorted Group came to GO! looking to find an agency that would enhance their Sorted REACT product strategy through specialist ABM support.
"We came to GO! in order to ensure we understand the multiple agency capabilities available, so we could have the best fit" - Josh Harris, Head of Growth Marketing at Sorted.
Feedback
The Ice Blue Sky team were chosen after a competitive pitch process via The GO! Network.
On the appointment, Josh Harris – Head of Growth Marketing at Sorted said, "The agencies were all very high quality, which made the decision hard. However, the cultural fit and experience of similar clients with Ice Blue Sky, along with an exceptional response to our brief, led to their appointment."
Graham Reed, Director of Business Development at Ice Blue Sky said, "We are really excited to be working with Sorted for the execution of their ABM strategy in 2022.
Right from the initial brief from The GO! Network, and subsequent chemistry calls with Sorted, we felt there was a natural fit to our culture and capabilities of Ice Blue Sky. We have already crafted some exciting ideas and strategies targeting key accounts, and am looking forward to putting these into place over the coming months."
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