The Marketing Agency Evaluation Checklist

In any brand-agency relationship, it’s important not to get complacent. And while it’s never fun, having those hard conversations with your agency is essential to your strategy success.

With this Marketing Agency Evaluation Checklist, you’ll learn how to:

• Review - Evaluate current marketing agency performance with SWOT analysis and our agency scorecard.

• Discuss - Lay the groundwork for productive conversations with your marketing agency partners, and define clear goals for performance and the relationship.

• Grow - Take learnings and turn them into solid outcomes to help you and your marketing team develop.