Tone of Voice 101 - Building and Enforcing a Consistent Voice for your Brand

With over a third of consumers highlighting a business' 'distinct personality' as a key stand out feature over competitors - are you making the most out of your brand voice?

In this virtual session for marketing leaders, our experts discuss some of the practical challenges of implementing a specific brand voice, and what in-house teams need to consider before making any kind of shift, including how to frame your current brand TOV and the avenues you could explore to add real business value.

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On the agenda:

• Why does your brand TOV matter? – The changing nature of brand-audience relationships, and the ways your brand voice can impact your business

• Assessing your approach – How to frame and evaluate the strength of your existing brand voice across different channels and audiences

• Finding your voice - Practical considerations for strengthening your TOV, advice for internal roll-outs, and common pitfalls

• Continuous improvement – Investing in maintaining your brand voice, measuring success, and next steps to take your brand voice to the next level

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Our speakers:

• Ben Garry, SEO Lead, Impression

• Dom Roe, Head of Planning, recipe

• Mike Bennett, CEO / Chief Creative Officer, TheCltr

• Neil Taylor, Founder, Schwa

• Rob Cairns, Content Lead, Present Works

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