Playback: The Truth About PPC - Debunking the Myths & Challenges

In this virtual workshop our experts separate fact from fiction, providing actionable strategies to help you navigate the complexities of PPC advertising along with insights on how to maximise ROI from your PPC campaigns.

‍

Join a free upcoming strategy session with GO! here

‍

During this 1-hour workshop playback, you'll learn:

✅ The truth about common PPC misconceptions.

💡 Practical solutions to rising CPCs, competition, and evolving platform rules.

🖥️ Techniques for creating ad copy and landing pages that convert.

💷 How to maximise results while staying within budget (large or small).

📊 How to measure and utilisekey metricsto refine your strategy.

‍

Connect with our speakers:

• Anna Simpson, Head of Paid Media & Operations, Cedarwood Digital

• ‍George Stolton, Head of Biddable, ROAST (part of TIPi Group)

• ‍Samantha Smith, Senior Digital Marketing Manager, Optix Solutions

• ‍Sophie Fell, Head of Paid Media, Liberty Marketing

• Abbie Law, Senior Paid Media Strategist, Summit - Changemakers in Online Retail

• Benjamin Ladbrook, PPC Lead, Space & Time