Playback: The Rise of Purpose-Driven PR: Communicating your Brand’s Values

With consumers becoming increasingly sceptical of the brands they purchase from - is your PR activity truly communicating your values?

In virtual session, our experts discuss the foundations of an effective PR strategy to enhance your brand’s communication, including how this creates a trusting and transparent connection between brand and consumer.

‍

Join a free upcoming strategy session with GO! here

‍

During this 1-hour workshop playback, you'll learn:

📣 The fundamentals of a successful purpose-driven PR campaign.

❌ Common challenges to overcome when aligning PR activity with your brand's core values.

✅ Maintaining brand authenticity in PR campaigns.

📊 Tools to evaluate the effectiveness of purpose-driven PR strategies.

‍

Connect with our speakers:

• Charissa Redfern, B2B Business Director, Tangerine

• Rhona Templer, Group Managing Director, GOLD79

• Chloe Baker, Head of Public Relations, Liquid PR