Playback: Optimising Search Synergy - Integrating Paid and Organic Strategies

How can your search strategy better engage audiences during the crucial 'consideration' stage?

In this virtual session, our experts discuss the critical role an integrated search strategy can play on brand consideration, including how both paid and organic search efforts can boost market visibility, along with practical advice on maintaining a cohesive approach to your search strategy.

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Join a free upcoming strategy session with GO! here

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During this 1-hour workshop playback, you'll learn:

🗝️ The key benefits of integrating paid and organic strategies.

❌ Common challenges brands face when integrating their search strategy.

✔️ How to adapt your approach to evolving market dynamics.

📝 Practical tips for developing an effective integrated search strategy.

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Connect with our speakers:

• Alexandre Hoffman, Managing Partner, Passion Digital

• David Schulhof, Director of Digital, PHA Group

• Jack Nesbitt, Head of SEO, Evolved

• Joel Bransfield, Commercial Operations Director, Big Partnership

• Matt Allfrey, Head of SEO, RocketMill