Investing in Social - Building Your Integrated Paid and Organic Strategy

Weighing the options between Organic vs. Paid Social Media?

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We'll save you some time – for the sake of maximising conversions while keeping your budget in check, a hybrid approach to your social strategy can help initiate the best outcomes.

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In this virtual session, our experts discuss the different opportunities - and challenges - both paid and organic social media marketing present in 2023, including the case for a hybrid approach to help initiate the best outcomes, along with practical guidance for effectively integrating the two across specific channels.

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On the agenda:

• The case for a hybrid social strategy – The ‘purpose’ of organic vs. paid social media marketing, and how they can support each other for better outcomes

• Challenges and opportunities – The main blockers for in-house teams looking to integrate their social strategy, and key considerations before getting started

• Defining your approach – Practical guidance for integrating your paid and organic social media strategy, resource allocation, reporting, and more

• Continuous improvement – How to consistently measure and improve your integrated strategy, and what to consider before you invest in expert support

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Our speakers:

• Owen Farrington, Managing Partner, Krow Group

• Ines Casas, Social Director, eight&four

• Charlotte Boerescu-Kelly, Head of Marketing, GO! (session moderator)

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