Investing in PR - Finding a Measurable Strategy for your Business

With more options for PR and Communications activity than ever, how do you define the right angle for your business? In this session, our experts shared the options available, and how to measure the impact of your efforts on your bottom line.

As the lines between marketing and public relations begin to blur, with the significant rise of social media, influencer engagement and data-driven campaigns - what do you need to build an effective, measurable PR strategy ready for the new year.

In this virtual session for marketing leaders, our experts explored the common misconceptions around PR and Communications, how PR as a ‘channel’ fits in amongst other elements of a wider marketing strategy – including how to measure the impact of your PR activation, and ultimately make the case for investing further in 2023.

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On the Agenda:

PR – Campaigns, channels, and challenges – The common misconceptions about PR in 2023, and how to take realistic stock of where PR ‘sits’ in your strategy

Measuring the impact – Guidance on taking a more comprehensive understanding of the impact of PR activity on your ROI

Investing in PR – Key considerations before evaluating where to prioritise investment and resource, and the opportunities available with external support