Playback: Engaging 'Hidden' Audiences with your Media Strategy

Is it time to get more precise with your audience targeting strategy?

In this virtual session, our experts discuss how to truly understand your audiences, where to find them, and how to manage a sustainable media strategy that gets your brand in the right place at the right time.

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Join a free upcoming strategy session with GO! here

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During this 1-hour workshop playback, you'll learn:

🎯 Why brands often struggle to create precise media strategies that reach specific audiences.

👤 Where to start with reaching ‘hidden’ demographics both offline and online.

✅ Best-practise advice for managing your media strategy, and measuring success.

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Connect with our speakers:

• George Gangar, Head of Strategy, Rocketmill

• Tom Stanton, Strategy Director, Anything is Possible

• Richard Williams, Head of Paid Performance, HUB

• Chloe Hooley, Head of GO! Network, GO! (moderator)