ABM 101 - Building Account-Based Marketing into your Strategy

ABM strategies have the potential to uplift marketing revenue by more than 200%, yet according to a recent ITSMA benchmark study, only 17% of marketers have mature Account-Based Marketing strategies in place - so what's stopping them?

In this virtual session, our experts discuss the impact of - and common challenges to - Account-Based Marketing within different industries, along with practical advice for a strong ABM implementation.

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On the agenda:

• The rise of ABM - Defining where ABM ‘sits’ within a business, and examples of the approach for different industries

• Defining your Approach - Framing your resource, teams, and potential opportunities for ABM to support your wider strategy

• When - and How - to Invest in ABM - Practical guidance for your own ABM strategy

• Next steps - Measuring performance, specialist support, and final considerations for your strategy

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Our speakers:

• Charlotte Graham-Cumming, CEO, Ice.Blue.Sky

• Craig Taylor, Managing Director, ROMI

• Gary Sahota, Client Director, Miramar

• Michael Ward, CEO, Nerve Agency

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