101 Ways to Get More from your PPC Strategy in 2023

With PPC efforts generating an average ROI of 200%, the challenge many marketers are facing this year is not so much in ‘doing it right’, but rather in squeezing the most value out of what they do.

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In this virtual workshop, our experts share the foundations of a healthy PPC strategy, including the overlooked ‘value adds’ available with Paid advertising right now, common misconceptions to avoid, and ways to leverage PPC insights to support your wider marketing strategy.

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On the agenda:‍‍

• Getting started – What you need for a healthy PPC strategy to build valuable insights from‍

• ‍Understanding the value – The overlooked benefits of PPC strategies, and common misconceptions

• Making PPC work harder – Where and how to apply insights from your PPC work across your business and wider marketing strategy‍

• Measuring success – Considerations for a sustainable process, demonstrating value, and next steps

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Our speakers:

• Ahmed Chopdat, Commercial Director, Circus PPC

• Carl Hewitt, CEO & Co-founder, Hewitt Matthews

• Lee Frame, Search Director, The Audit Lab

• Ellen Harrington, Senior Account Manager, House Digital

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