Investing in SEO - Finding a Strategy that Works for Your Business

A 'successful' SEO strategy is rarely one-size-fits-all.

We all know the potential return of SEO, but when day-to-day requirements of marketing output and channel strategy mean SEO work is left ‘half-finished’, how do you build a strategy that works for you?

In this session for marketing team leaders and management, experts from our agency network answer pressing questions, address common challenges, and share how to make the most of your resource & budget with a strong SEO strategy that suits your needs.

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Key points on the agenda:

• Getting Started - Framing your goals, resource and capacity to prioritise the right SEO tactics for your business

• Building your strategy – Opportunities and challenges, common misconceptions, and exploring your options with SEO

• Investing in SEO – Key considerations, how and when to make the jump with scaled investment, external support, and ROI

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Our Speakers:

We're joined for this workshop by a panel of SEO experts from across our agency network.

• James Maxfield, Technical SEO Manager, Dark Horse‍

• Georgie Rayner, Head of Search Strategy, Crafted‍

• Sam Bettis, Customer Engagement Director, krow group

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