Investing in Inbound - A Consolidated Approach to Your Lead Generation Strategy

In this session for marketing leaders assessing their digital performance metrics, we discuss what goes into a full funnel lead generation effort, the common threads across channels, how to prioritise the right metrics, and ultimately how to drive more valuable learnings from your inbound strategy.

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On the agenda:

• Getting started – Framing your current lead generation efforts, and the building blocks of a more holistic understanding of your performance

• Defining your approach – Common challenges in understanding the success of your lead generation – and how to avoid them

• Driving growth - Practical guidance for updating your lead generation performance, reporting, and processes when it comes to channel activation‍

• Continuous improvement – Refining your lead generation strategy, specialist support, and final considerations for your strategy

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Our Speakers:.

• Dave Karellen, Head of PPC, Dark Horse

• Julia Payne, CEO, Incisive Edge

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