How Many People? is a new FREE marketing calculator by digital PR agency Bottle that gives meaning to Reach, Impressions and media coverage by turning numbers into real life equivalents.

Turn your reach numbers into real-world equivalents that are easily visualisable and memorable to maximise impact – e.g. a campaign seen by 90,000 is roughly enough to fill Wembley Stadium.

Generate stats tailored to your sector, the business world and pop culture. It comes as Bottle’s survey of 500 senior marketers found that ‘reach’ is the KPI board members are most interested in (40%) but big numbers don’t always wash (29%).

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