Digital PR - Strengthening your Reputation and Building Trust in 2024

As PR professionals drift further away from their 'traditional' roles in an ever digitally influenced landscape - building your brand's online reputation matters now more than ever.

In this virtual session, our experts discuss how PR as a discipline has evolved in recent years, and the growing importance of a strong online ‘footprint’ for brands - including how to frame Digital PR within a wider marketing strategy, and ways to tackle common challenges facing in-house teams online.

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On the agenda:

• Why Digital PR matters – How social proof, buyer scrutiny, and social media is impacting brand-audience relationships

• What your ‘digital footprint’ says about your brand – Guidance on taking a more comprehensive understanding of your online reputation

• Common challenges – Best-practise advice for handling common challenges for brands online

• Investing in reputation – Key considerations before evaluating where to prioritise investment and resource, and the opportunities available with external support

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Our speakers:

• Alex Hickson-Burr, Head of Digital PR, TrunkBBI‍

• ‍Hayley Goff, CEO, Whiteoaks International‍

• ‍James Crawford, Managing Director, PR Agency One

• ‍‍Julia Filsell, Head of Digital, Speed Communications‍

• ‍Katy Bloomfield, Managing Director, Definition

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