Differentiation in Category - Building Brand Recognition in 2024

From customer research to building differentiators into your wider strategy, this playback from our GO! workshop sees our customer, creative, and branding experts address some of the most common challenges of building brand recognition in 2024.

In an increasingly competitive landscape, what makes your business stand out from the crowd?

In this virtual session, our experts discuss the common challenges in-house marketers face when it comes to developing and maintaining a clear ‘point of difference’ in their communication strategy, including how to identify key differentiators, and the opportunities to roll these out as part of a wider marketing or brand strategy.

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Covered in this playback:

Differentiation in category – How to define your points of ‘differentiation’ as a brand against your competitors

Standing out for the right reasons - The common challenges in-house marketers face when it comes to developing and maintaining a clear ‘point of difference’ in their communication strategy

Driving recognition with your USP – How different brands and industries can address these key points of difference across different stages of the user journey