Against The Grain: Marketing Done Differently

With contributions from giffgaff, Paddy Power, Levi's and more, Against the Grain focuses on key leadership insights from brands that are doing things differently.

• Adapting to 'the new normal'
• Managing rapid growth - a marketing perspective
• Building an authentic brand identity
• Creative campaigns - inspiration
• Driving digital transformation
• Finding the right marketing agencies
• Building stronger community relationships
• Using comms to make a positive impact

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