101 ways to get more from your PPC strategy in 2024

Your PPC strategy shouldn’t exist in a vacuum. In this expert-led session, we cover how to leverage insights from your PPC campaigns to support both your wider marketing strategy, and your business as a whole.

With PPC efforts generating an average ROI of 200%, the challenge many marketers are facing this year is not so much in ‘doing it right’, but rather in squeezing the most value out of what they do.

In this virtual session, our experts share the foundations of a healthy PPC strategy - including common mistakes to avoid, and key ways that you can leverage PPC insights to support your wider marketing - and business - strategy. From supporting your SEO activity to driving stronger customer insights, along with building brand reputation and lower-intent awareness through always-on PPC.

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In this workshop, our panel talk about:
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• Some of the most common challenges in-house teams face around platform evolution, measurability of PPC performance, and gaining buy-in from senior leadership‍

• The major changes to best practise for PPC in recent years

• Managing automation vs manual intervention in your PPC

• The major considerations before you jump into any PPC strategy

• How priorities with PPC vary from B2B to B2C brands

• How to leverage your PPC insights across your marketing - and wider business - strategy

• Advice for a sustainable approach to measurement, investment, and demonstrating the value of your PPC efforts
  
  

Our speakers:

• Carlo Ruggiero, Performance Director, Present Works

• Helen Trendell, Co-Founder & Managing Director, ThoughtShift Ltd

• Riaz Ali, Paid Search Manager, Realtime Agency

• Andy Hunt, Paid Media Performance Director, Brave Bison

• Jen Mottram, Paid Media Director, Fusion Unlimited

• Moderated by Charlotte Boerescu-Kelly, Head of Marketing, The GO! Network