Boosting your Brand Consideration with Organic and Paid Search

How can your search strategy better engage audiences during the crucial 'consideration' stage?

In this virtual session, our experts discuss the growing significance of the consideration stage during the audience journey, how both paid and organic search can support stronger brand consideration - including common misconceptions surrounding each tactic, and where external support can help in-house teams get more from an integrated strategy.

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On the Agenda:

• Brand consideration in ‘the messy middle’ – Understanding brand consideration as a key element of your wider strategy

• Using search for consideration – The common misconceptions surrounding both paid and organic search strategies and the role they play

• Finding your strategy – Best practise advice for your organic and paid search tactics when it comes to brand consideration, and key considerations for your own strategy

• Next steps – Measuring ROI, continuous improvement, and investing in brand consideration long-term

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Our speakers:

• Alex Moran, SEO Lead, Space & Time

• Harry Sumner, Head of SEO and Content, Roast

• Max Flajsner, Director of Technology - Global, Incubeta

• Nick Handley, Head of PPC Performance, Impression

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