Great marketing isn’t just about selling - it’s about storytelling. But what makes a story compelling? How do narratives shape consumer decisions?
In this virtual session, our experts explore the power of storytelling to cut through the noise and influence decision-making, including how to craft a compelling brand narrative that emotionally resonates with your audience across various channels.
Duration: 1 Hour
On the Agenda:
- The Neuroscience of Storytelling: Why stories stick and how they influence decision-making.
- Crafting a Compelling Brand Narrative: How to build authentic, emotionally resonant stories.
- Emotional Connection & Trust-Building Techniques: The psychology behind memorable messaging.
- Multi-Channel Storytelling: Adapting your story across social, video, email & beyond.
- Success Stories: Brands that have mastered storytelling and the impact it’s had.
Why Attend?
- Actionable Storytelling Frameworks – Practical techniques to craft stronger narratives.
- Psychology & Strategy Insights – Learn why certain stories connect and drive action.
- Real-World Examples – Discover how brands have leveraged storytelling for success.
- Interactive Q&A – Get expert advice on applying storytelling to your brand.
Who Should Attend?
- Brand & Content Marketers
- Social & Video Marketing Teams
- Digital Marketing & Growth Professionals
- Copywriters & Creative Directors
Available on demand post-event.
