The Rise of Purpose-Driven PR: Communicating your Brand’s Values

With consumers becoming increasingly sceptical of the brands they purchase from, the need for businesses to demonstrate brand values in alignment with their audience continues to grow – which is where PR comes in.

In this virtual session for brand and PR leaders, our experts discuss the importance of purpose-driven PR activity, the foundations of an effective PR strategy to enhance your brand’s communication, including how this creates a trusting and transparent connection between brand and consumer.

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On the Agenda:

• Understanding purpose-driven PR - The fundamentals of a successful purpose-driven PR campaign.

• Developing purpose-driven strategies - Aligning PR activity with your brand's core values - including common challenges to overcome.

• Best practices and case studies - Maintaining brand authenticity in PR campaigns, and adapting to evolving customer expectations.

• Measuring success - Tools or frameworks to evaluate the effectiveness of purpose-driven PR strategies.

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Who should attend?

• In-House Brand Marketers

• PR and Communications Specialists

• Marketing Directors and Strategists

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Our Speakers:

• Charissa Redfern, B2B Business Director, Tangerine

• Rhona Templer, Group Managing Director, GOLD79

• Chloe Baker, Head of Public Relations, Liquid PR