PR vs. Brand - Defining your Strategy in 2024

Building a strong brand is vital for any business looking to increase audience recognition, improve customer loyalty, and elevate brand awareness - but how do you define the right strategy for your business?

In this virtual strategy workshop for in-house communications and brand leaders, our experts explore the evolving dynamics between PR and brand strategies, shedding light on how to frame and invest in both areas in a way that works for your business.

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On the agenda:

• PR and Brand in context – The role of PR in your brand identity - and vice versa - in 2024, and the impact of changing audience behaviour on different businesses.

• Framing your strategy – How to clarify resource, objectives, and tactics across different streams and stakeholders.

• PR and Brand in harmony – The key considerations before investing in your own strategy, assessing your activation strategy, and final advice from our experts.

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Our speakers:

• Amanda Walls, Director, Cedarwood Digital

• Chris Bosher, Head of Strategy, Borne

• Christian James, MD and Founder, IF.

• Jen O'Grady, Head of Agency, Democracy PR

• Natasha Hill, MD and Co-Owner, Bottle | Digital PR Agency

• Heather Kenny, Consumer Business Director, Tangerine PR

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Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation – register below to reserve your place.