Optimising Search Synergy - Integrating Paid and Organic Strategies

How can your search strategy better engage audiences during the crucial 'consideration' stage?

In this virtual session, our experts discuss the critical role an integrated search strategy can play on brand consideration, how both paid and organic search efforts can boost market visibility, along with tools and frameworks to help in-house teams get more from an integrated strategy.

‍

On the agenda:

• Understanding search synergy - The key benefits of integrating paid and organic strategies.

• Aligning paid and organic search with market success - Ensuring your search strategy aligns with overall marketing goals, and common challenges when integrating your paid and organic search efforts.

• Strategies and best practices - Expert advice on maintaining a consistent approach across paid and organic search channels, including how to adapt to evolving market dynamics.

• Practical implementation - Effectively developing an integrated search strategy with limited resource, and measuring success.

‍

Who should attend?

• In-House Digital Marketers

• SEO and PPC Specialists

• Marketing Directors and Strategists

‍

Our Speakers:

• Alexandre Hoffman, Managing Partner, Passion Digital

• David Schulhof, Director of Digital, PHA Group

• Jack Nesbitt, Head of SEO, Evolved

• Joel Bransfield, Commercial Operations Director, Big Partnership

• Matt Allfrey, Head of SEO, RocketMill

‍

Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation – register below to reserve your place.