In a world where attention spans are short and competition is fierce, standing out requires more than just a logo and tagline.

This virtual workshop will explore the cutting-edge strategies that brands are using to enhance visibility, foster engagement, and win the battle for audience attention. From User-Generated Content (UGC) and Podcasts to Social Media, Employer-Generated Content (EGC), and Influencer collaborations, learn how to harness the power of new media to elevate your brand.

Our expert panel will share actionable insights, best practices, and real-world examples to equip you with the tools you need to create campaigns that truly resonate.

ON THE AGENDA

  • Navigating Challenges: Explore common obstacles brands face in achieving visibility and how to overcome them.
  • Content Strategies That Work: Discover techniques for creating compelling content that grabs attention and drives engagement across various platforms.
  • Case Studies That Inspire: Learn from brands that have leveraged new media channels to create impactful campaigns.
  • Maximising ROI: Uncover tips for budgeting effectively and getting measurable results from your efforts.
  • Measuring Success: Understand which metrics matter most when evaluating the performance of your campaigns.

WHY ATTEND?

  • Expert Insights: Gain knowledge from industry leaders who have successfully navigated the complexities of new media.
  • Practical Takeaways: Leave with actionable strategies to elevate your brand’s visibility and impact.
  • Success Stories: Hear real-world examples from brands that have transformed their presence using UGC, Podcasts, EGC, and Influencers.
  • Interactive Q&A: Engage directly with experts to address your specific challenges and questions.
  • Networking Opportunities: Connect with peers and professionals who are navigating the same challenges in today’s dynamic landscape.

WHO SHOULD ATTEND?

  • Marketing Managers and Strategists
  • Content Creators and Social Media Specialists
  • Entrepreneurs and Business Owners
  • Brand Managers looking to explore innovative media strategies
  • Digital Marketing Professionals
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