Is Trust in Influencer Marketing Fading? Strategies for Brands

Influencer marketing isn't dying; it's simply evolving as a more credible tool that reflects your brand values and helps build meaningful connections.

In this virtual session, our industry experts address the challenges of trust in influencer marketing, providing real-world strategies to help improve and maintain an authentic brand identity across your influencer collaborations.

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On the agenda:

• Understanding trust issues - The current state of trust in influencer marketing, and the impact this has on brand-influencer collaborations.

• Strategies for rebuilding trust - The common challenges in maintaining trust with influencers, and how brands can ensure transparency in their influencer partnerships.

• Best practices and case studies - Building a consistent and trustworthy brand voice across influencer collaborations, and adapting to developing market trends.

• Practical implementation - Evaluating the effectiveness of your influencer marketing strategies.

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Who should attend?

• In-House Brand Marketers

• Creative Directors and Communication Specialists

• Marketing Directors and Strategists

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Our Speakers:

• Nikhil Acharya, Strategy Director, JustSo

• Ines Casas, Social Director, eight&four

• ‍Beckii Flint, Director and Co-Founder, Pepper

• ‍Jem Leslie, Digital Marketing Manager, Bottle | Digital PR Agency

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Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation – register below to reserve your place.