Investing in SEO - Finding the Right Strategy for your Business

SEO strategy is easy to start, but hard to maintain – and even harder to perfect. Beyond this, a 'successful' SEO strategy is rarely one-size-fits-all. Despite the majority of marketing leaders recognising the real impact of SEO when done right, the day-to-day requirements of marketing output and channel strategy can mean SEO work is left ‘half-finished’.

In this session for marketing team leaders and management, experts from our agency network will answer your questions around SEO investment and resource, present common themes and challenges to SEO investment, and how to make the most of your resource & budget.

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On the agenda:

• Getting Started - Framing your goals, resource, and capacity to prioritise the right SEO tactics for your business

• ‍Building your strategy – Opportunities and challenges, common misconceptions, and exploring your options with SEO

• Investing in SEO – Key considerations, how and when to make the jump with scaled investment, external support, and ROI

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Our speakers:

• Daniel Dudley, Head of Technical SEO, Flaunt Digital | B Corp™

• Sam Cant, SEO Lead, Jaywing

• Paul Norris, Organic Director, Journey Further

• Martyn Addison, Associate Director of Performance, evolved

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Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation – register below to reserve your place.