Creating a Brand and Content Strategy that Speaks to Diverse Audiences

From understanding and adapting your tone of voice for different prospects to putting aces in places with your content and channels, in this virtual workshop for in-house branding and marketing leaders, our experts are here to share how to build a branding and content marketing strategy that speaks to a wide range of target audiences without diluting your core brand.

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On the agenda:

• Testing your brand – The common challenges with reaching numerous audiences within a single brand identity, and what this might mean for your own strategy.

• When, how, and where to engage audiences – Understanding your audiences through research, adapting your brand voice, and laying the groundwork for a diverse content strategy.

• Implementation – The key considerations before investing in your own strategy, benchmarking what ‘good’ looks like for your strategy, and final advice from our experts.

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Our Speakers:

• Hadley Hodgson, SEO Technical Strategiest, Summit Media

• Neil Taylor, Chief of Brand, Definition

• Dani Montgomery, Senior Account Director, Inkling Culture

• Alistair Schoonmaker, Managing Director, Ultra Brand Studio

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Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation – register below to reserve your place.