First-Party Data in GA4: Staying Ahead after Google’s Cookie U-Turn

GO! Network ‘Deep Dives’ are a chance for our community of senior marketing leaders to drill down into specialist areas of their strategy, with support from our Network members.

For some brands the temptation is to breathe a sigh of relief following Google's U-Turn on third-party cookie deprecation in Chrome, but now isn't the time for complacency. The reality is that general efforts for a more privacy-friendly internet aren't going away, and this has major repercussions on advertisers.

First-party data strategy is still front of mind for brands as an opportunity to better utilise valuable customer and user data. GA4 remains a key area of review on this front - how to leverage its full capabilities, do so in a privacy compliant way, and fully leverage consented data for marketing insights and optimisation.

Join us on 6th August for a virtual, interactive roundtable where Space & Time's Tech division will field your queries and share their learnings from completing over 200 GA4 set-ups and delivering training to over 1000 delegates on how to navigate data and privacy for successful marketing.

As a benefit for GO!’s attendees Space & Time be offering anyone who comes and wants one a free GA4 health check to review their current set-up and where they may be missing out on some key data opportunities.

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Speakers

• Tom Carter - Business Director (Tech), Space & Time

• Bethan Gibson - Business Director (Media), Space & Time

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This session is free to join, but spaces are limited - reserve your space, and we'll confirm your invitation as soon as registration is open.