Masterclass: Using Branded Content for you and your business

Is your company leveraging employee-generated content in its social media strategy? Join Cognism's Senior SEO & Content Executive Greig Robertson in this interactive session for marketing and sales leaders.

Employee-generated content is swiftly becoming a key part of any social strategy - particularly when it comes to B2B and network growth. In this session, Cognism's SEO and Content lead Greig Robertson will walk you through the core elements of branded content, and help you shape an actionable strategy to bring to your business.

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Key points on the agenda:

The business impact of investing in personal branding
Getting personal branding buy in from your team
Setting manageable personal branding goals
Mastering the art of LinkedIn SEO
Overcoming imposter syndrome
Measuring personal branding success

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