Beyond the Screen: Unlocking the Power of TV & Maximising Performance via Digital Channels

GO! Network ‘Deep Dives’ are a chance for our community of senior marketing leaders to drill down into specialist areas of their strategy, with support from our Network members.

The true power of TV advertising can generate an ROI between 300% and 500% for those who implement it within their strategy - yet with constant changes to the advertising and digital market, how do you get the impact you desire?

In this exclusive virtual roundtable, strategy, digital and media specialists Vega share an introduction to the TV market and its changing landscape, including how to ensure all digital touchpoints are aligning in order to maximise the value of your investment.

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WHAT'S COVERED

During this 1-hour Deep Dive, the team will cover:

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• The latest trends in the TV market in 2024 – how it has changed over the last decade, and the opportunities for Advertisers around data & targeting

• TV Reporting and optimisation strategies for in-house leaders, as well as best-in-class examples from Vega

• How to leverage Digital Channels to get more from your TV activity - Harnessing channels to capture the demand from TV, extending the power of TV to convert 'considerers’, and how to utilise TV activation to reduce CPCs and CPL
  

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SPEAKERS

Rebecca O’Malley, Head of AV and Managing Partner, Vega

Nick James, Co-Founder, Vega

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This session is free to join, but spaces are limited - reserve your space, and we'll confirm your invitation as soon as registration is open.