AI in Marketing - How your Business Should be Using it to Get Ahead

The GO! Network ‘Deep Dives’ are a chance for our community of in-house senior marketing leaders to drill down into specialist areas of their own strategy through open participation, and support from our Network members.

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It’s not a question of whether AI will become commonplace, but rather how to use it efficiently and still differentiate yourself from competitors.

In this session, we will explore different LLM models, how businesses can utilise them to their advantage, how to prompt effectively for the most accurate and personalised response, and the benefits and drawbacks of using OpenAI.

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During this 1-Hour Deep Dive, we'll cover:

• AI and LLM models - Understanding the core

• Differences between the AI tools

• Utilising AI tools for different marketing functions

• Building an effective prompt

• Benefits and Drawbacks of OpenAI

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Speaker:

• Natalia Chronowiat, Retail Business Director, Push Group

Natalia Chronowiat is a strategic digital marketing leader with over seven years of experience, currently serving as Retail Business Director at Push. A London School of Economics graduate, she began her career at Johnson & Johnson before making the move to Push, where she has made significant contributions.

At Push, Natalia spearheaded the social media department's expansion, increasing platform expertise to include Pinterest, Snapchat, TikTok, and LinkedIn. Now leading the Retail team, she oversees campaigns for Google, Amazon, and social media channels, with a strong focus on integrating AI technologies to optimise marketing performance and drive innovation.

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This session is free to join, but spaces are limited - reserve your space today, and we'll confirm your invitation.