Evolution vs. Revolution - Defining and Refining your Brand Identity

About the Session

‍

A brand identity is more than just the logo – but how strong is yours?

‍

Whether you’re assessing the need for a brand refresh, evaluating your current brand performance, or planning a full rebrand project, this GO! workshop will give you everything you need to build an impactful brand.

‍

In this session for marketing leaders, our creative, branding and research experts will share their best practical advice, tangible strategies, and how to avoid the most common mistakes made in rebrand projects.

‍

Key points on the agenda:

‍

• Understanding your brand - How to get an objective view on your brand identity, both internally and externally

• Planning for success - Common mistakes, challenges and considerations to address before starting your project‍

• Evolution vs. Revolution – Refining your brand without a full overhaul and successfully executing a brand project in your business

• A Brand with Impact – Going beyond the guidelines to embed a strong brand identity within your business and marketing strategy

‍

Our experts
‍

This session will be led by our panel of branding and brand strategy experts:

‍

Nicolette Robinson, Strategy Director, Mimo Brands

Sam Rowlands, Strategy Director, Delineo

Sarah Turner, Managing Director, Carter Wong

Simon Allman, Creative Director, Absolute

Sue Benson, Managing Director, The Behaviours Agency

‍

Moderated by Charlotte Boerescu-Kelly, Head of Marketing, GO!

‍

This limited workshop session will allow you to ask key questions that shape the conversation – register below to reserve your place.