Aligning Sales and Marketing Strategies for B2B Success

Most B2B marketers by now will understand the potential value of an aligned sales and marketing strategy – but the process to build this can be daunting.

From marketing driving inbound lead generation to sales teams working to longer nurture cycles, marketing and sales strategies that operate in silos are no longer an option.

In this virtual strategy workshop for marketing and sales leaders alike, we’ll cover the most common challenges businesses face when aligning their B2B strategy, cover the building blocks of marketing-sales alignment, and answer your questions to help prioritise a strategy that works for you.

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On the agenda:

• ‍Why B2B marketing-sales alignment works – the tangible benefits of a well-aligned B2B strategy for both teams

• Aligning your teams‍ – the common roadblocks to marketing-sales alignment, and key considerations for your goals

• Strengthening your strategy – best practise advice for maintaining and continuously improving your marketing-sales B2B strategy

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Our Speakers:

• Matt Hicks, Strategy Director, Lesniak Swann

• Charlotte Graham-Cumming, CEO, Ice Blue Sky

• Craig Taylor, Co-Founder & Managing Director, ROMI Associates

• Oliver Brewood, Executive Director of Operations, BDB

• Carlo Ruggiero, Performance Director, Present Works

• Becky Holland, CEO, BH&P (Becky Holland & Partners)

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Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation – register below to reserve your place.